Sex In The Media Essay

624 words - 3 pages

In this day and age, sex is one of the most predominate tactics used in advertising. Whether its selling diet pills,
shoes, perfume, or even promoting a new televison series, sex sells. Since 1983, the percent of ads using sex to sell products rose from 15 percent to 27 percent by the year 2003. Advertising agencies have found that using this type of approach has attracted more buyers and helped them to achieve their main goal of selling more of their products. Through sexual imagery sellers can arouse not only the viewers eye but their imagination as well.
One example of this type of advertisement, is the internet ad by Gucci promoting their fall 2011 perfume "Guilty". The target audience of this ad is young women ages from 19-35. The ads picture showcases two very attractive models, one male and one female. Both models are shirtless hinting to the viewer that they are both ...view middle of the document...

Placed at the bottom of this photo are the bold words Gucci Guilty along side a picture of the actual perfume bottle in the right corner.
To the side of this picture ad is statement ;"GUCCI GUILTY is about the feeling that you can attain whatever you want. It is about pushing your personal boundaries and experiencing the thrill of the forbidden. Without compromise, GUCCI GUILTY is a statement about who you are. With the richness of amber and the fresh femininity of lilac, the fragrance speaks to the bold. It awakens the senses with a daring edge of sexiness and sensuality that is GUCCI. Experience the thrill with the GUCCI GUILTY women's perfume collection. " This description along with the seductive photo send out a variety of messages to the audience targeted. One message is that this is a great perfume meant for sexy and attractive women. If you purchase this perfume you will be wanted and desired. Also seeing that the woman in this ad has an attractive man wrapped around her, you can attract good looking men if you purchase this perfume. The chances of these things actually happening are slim but they are there to help convince the buyer to purchase the product.
Although this ad can promote desired messages, it can also promote some dangerous ones. The name given to this specific scent is called "GULITY". This could indicated the person purchasing or wearing this perfume is guilty of a certain act whether it be playful or not. We usually associate guilt with punishment, so if someone is wearing this perfume they have done something wrong and should be penalized; which is most likely not the case.
There are other ways in which this ad could be promoted in a more positive aspect. The ad could showcase a woman putting on the perfume, showing things she desire such as careers, clothing, etc instead of a man. Sellers could also promote the luxurious look of the perfume bottle rather than models who we assume are wearing it. These might be a nice alternative route of advertising that might target not just younger women but more mature women as well.

Other Papers Like Sex In The Media

How Do Class, Gender, Sexuality Or Race Work In Relation To Taste Today? Using At Least Two Key Theorists Discussed On The Course, Explain How Ideas Of Taste Are Presented In Any Two Media Texts

2414 words - 10 pages MUD08243876Differences in cultural capital mark the differences between the classes” Pierre Bourdieu How do class, gender, sexuality or race work in relation to taste today? Using at least two key theorists discussed on the course, explain how ideas of taste are presented in any two media texts. The concept of good taste and class has always been a sensitive subject for those perceived as lacking

What Were The Major Developments In The Evolution Of Mass Media During The Last Century

411 words - 2 pages Unified Communication Platforms Paulette Lewis IT/200 March 7, 2016 Ezam Mohammed The differences of Unified Communication Platforms, Features, Functionally Softphone: A softphone ( software telephone) is an application program that enables voice over internet protocol ( VOIP) telephone calls from computing devices in the enterprise, softphone

Sex Education

5356 words - 22 pages everywhere. Children are curious about sex. Therefore, parents need to instill correct concepts of sex to their children as early as possible before they are misled by indecent magazines and irresponsible media. When children grow up, they need to learn and adapt to the physiological and psychological changes in different stages of development. The learning objectives of sex education vary with the age of children and the environment. Children need

Same Sex Issues

1266 words - 6 pages Among Waiting Crowd”, and “Defense of Marriage Act Overturned”, Media narrative, it is now legal for same-sex marriage in Washington. After waiting for days for the Defense of Marriage Act, a decision of legalizing same-sex marriage in Washington is finally made. Even though numerous changes are adapted, many still are not. Activists are warning gay couples not to expect benefits immediately because government agencies have varied rules (Banco

Miss Presentation

322 words - 2 pages Eunjung Carney English 848 Mrs. Escamilla 03/16/2013 An Essay on a Miss Representation Images of women are presented in all different kinds of mass media. Such images of women in the media portray the ideal women’s body as very thin and as a sexual object. These unrealistic images are particularly found in women’s magazines all over the country. Many young women between the ages of 14 and 32 hold these unrealistic and unattainable

Effects Of Visual Media

703 words - 3 pages time. For example, film and television from the 40s and 50s reflect a conservative society who values the nuclear, perpetually happy family lifestyle. Programs from the 60s reflect the increasingly liberal views on sex, violence and social order. Social views have evolved steadily as a direct result of the characters and views portrayed through visual media because audiences will imitate the characters they idolize. One example of this occurred in

Homosexual Acceptance

620 words - 3 pages paper, I will cover the media effect of sexual orientation exposure, the brief history and repeal of the “Don’t Ask, Don’t Tell” policy, and the acceptance of same-sex marriages in the United States. It goes without saying that the United States is the salad bowl of the world; socially accepting of all races, gender, religion, and now sexual orientation. America is moving forward and embracing a more diverse culture and practices and it is

The Impact Of Mass Media On Female Teenagers

2335 words - 10 pages how it’s affecting them – for good and bad” (par. 7). With the media imposing so much influence over young America, it is crucial that action be taken to mitigate the effects and teach teens that they’re in a futile pursuit of a impossible standard. Young girls are so frustrated trying to achieve this ideal of perfection that they resort to extreme measure like dieting, developing eating disorders, having sex at a young age to gain social

Same Sex Marriage

2388 words - 10 pages the California State Constitution: “Only marriage between a man and a woman is valid or recognized in California." Voting no on Proposition 8 will define marriage in California( to mean) a union between any two people regardless of gender, which would include same-sex couples (Wohlsen & Hoag, 2009). Clearly, the effects of this vote will be far-reaching and long lasting. Advocates of Proposition 8 urge people to consider many consequences

Film Critique

1127 words - 5 pages to get sex education, there were a few bumps in the road, like having the campaign also fight for gay rights. But nothing stopped her and she kept fighting. The central theme of this film is the lack of sex education, and not having it in public schools. This theme is important because Shelby thinks it would be a good idea to add it so more people to have a better understanding of what sex really is. Throughout the film, the lack of sex education

Jose Laurel Research

1002 words - 5 pages agencies usually form their copywriters and art directors into creative teams. Account services * The other major department in ad agencies is account services or account management. * meets with the client to determine sales goals and creative strategy. * They are then responsible for coordinating the creative, media, and production staff behind the campaign. Media services * The media services department may not be so

Related Essays

Comparison Of Different Types Of Media And The Impact Of Online Media In The Hotel Industry

1177 words - 5 pages Comparison of different types of media and the impact of online media in the hotel industry With more and more people are becoming internet savvy, communicates with the customer through Internet is more efficient and cost effective. Online and social media open up a new way to distribute promotion messages to potential customers. The aim of this paper attempts to analysis the difference between traditional media and online media and how

The Effect Of The Media On Aggression In Children

1117 words - 5 pages The Effect of the Media on Aggression in Children. Media is of importance to many people for many reasons, including entertainment and escapism. The mass production of televisions in the 1950’s has led to a phenomenon previously unheard of, with statistics showing that as of 2013, 79% of the world has at least one television set per household (TVTechnology, 2013). It therefore stands to reason that children may have easy access to media that

What Were The Major Developments In The Evolution Of Mass Media During The 20th Century?

251 words - 2 pages What were the major developments in the evolution of mass media during the 20th century? During the 20th century the latest printing and color printer was development. Back in days newspapers were hand pressed or hand written. Americans were introduced to the internet and mobile phones. Cell phones has improved each year and with new and improved technology. And publishing technology and use of satellite vastly during the 20th century

The Impact Of Social Media And Mobile Communication In Your Daily Life

1184 words - 5 pages                 ASSIGNMENT: 1 Write a reflective report on the impact of social media and mobile communication in your daily life. How should an organization manage its information systems to meet the demand of your generation? Executive Summary Social media and mobile communication both are becoming interrelated and major way of communication. The assignment contains exploration of these two major ways of communication