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Shell Retail Stations Non Fuel Services Offered

1817 words - 8 pages

One BSM Fueling Brunei’s Future
Shell or Royal Dutch Shell Plc is a Dutch-British multinational oil and gas company with its headquarters at the Netherlands. It has operations in over 90 countries and has 44,000 service stations worldwide. Shell has been in Brunei Darussalam since 1929 with over 14,000 staff and contractors.
Presently, there are 4 venture companies in Brunei which includes Brunei Shell Petroleum Sendirian Berhad (BSP), Brunei Liquefied Natural Gas (BLNG), Brunei Shell Tankers (BST) and Brunei Shell Marketing (BSM).

BSM is a joint venture between His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam and Shell Overseas Holding Limited. BSM operates at Bandar ...view middle of the document...

However, both stations are only in their early stages of improving the retail stations.

The current situation for the convenient store in Brunei retail station is that COCO stations have the approved Shell Global layout and signage whiles other DODO stations do not. The best convenient store role model is the Roxanna filling and service station because they have nearly completed Shell Global standards. The only items they are missing are the Shell products such as shell branded utilities and drinks. If these are met this will be the only station being able to use the shell “select” which is the name given to convenient store that complies with the Shell Global Standards.

The next non-fuel profit centre is the service centre. The first of which in the country is open at the Bunut Filling Station recently in 2010. Its sole purpose is to allow customers to have a quick servicing and have minor repairs done. The main purpose of the Shell Helix Service Centre is to provide additional services, i.e. oil change and lubrication services, to the motorists visiting the petrol station other than just to refuel. The centre has been conceived with the motorists in mind, designed to offer a new experience by offering them a more convenient location, speed, and value for money with services carried out by experienced mechanics. In addition, this will ease the customers, especially young drivers, to search for car workshop if they do not know any workshop location to have their car quick repair and/or maintenance.

Currently, there are a handful of service stations at retail outlets which owners of retail station rent out the space to earn additional income. However, to use the Shell Helix Service Centre name, a station has to comply with the Shell Global Standards such as having a convenient store.

The car wash is the next non-fuel profit centre in a station. Currently, there is a number of car wash services at our retail station which is run by service centre dealers or owners of station. This non-fuel profit centre is usually run together with the Shell Helix Service centre.

The fast food outlets at retail stations are another non-fuel profit centre. So far in Brunei Darussalam we do not have any full-fledged fast food outlets operating at any of the country’s petrol stations. Since 2011 Kentucky Fried Chicken (KFC) has been working closely with BSM on opening the first drive through outlet in the country. Presently, the plan for the first drive through in the country has completed its 1st phase of the project. The 1st phase was done by KFC through setting up a takeaway corner inside the station’s convenient store where they had an area for customers to dine in. As of mid 2012, KFC has stopped their operations at the station temporarily. In the future, BSM has already pinpointed several stations to open a fast food outlet drive through service in the country if the first drive through is a success.

Incentives
With the evolution of the...

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