Sir Richard Branson, Chairman, Virgin Group, Ltd

1412 words - 6 pages

Sir Richard Branson, Chairman, Virgin Group, Ltd.

BUS-520
11-27-12

Abstract

The purpose of this paper is to define the styles of leaderships and particularly emphasizes on Richard Branson’s leadership style. Branson has challenged conventional management and leadership perception. Sir Richard Branson is considering one of the most unconventional business men of the 21st century.

Sir Richard Branson, Chairman, Virgin Group, Ltd.

Question 1.Describe Branson’s leadership style in terms of the leadership models addressed in Chapter 10 and 11 and evaluates the likely effectiveness of that style in the U.S. today?
Sir Richard Branson is a British entrepreneur best known for ...view middle of the document...

Understanding the dynamics of your own teams, and their abilities to contribute in the teams ‘mission and goal. Sir Branson foundational principle is being appreciative to his team and gets the equal in return by devoting himself to the construct of teamwork.
Even though leadership style vary by industry, cultural upbringing, educational background, but ultimately all leaders goal remains unchanged which is to be successful. I believe that Sir Richard Branson’s leadership style would be effective in the U.S. Richard Branson is an influential charismatic, creative, ethnical global leader, his Virgin Group holds of approximately 200 companies’ worldwide. His leadership style succeeded in different countries and more likely would be successful in U.S. too. For example his point of view as a risk taker and seeking the excitement from setbacks based upon the enormous challenging management conclusion and accepted business outlook from the past would work here in the U.S. or in any different business culture I believe. In addition his perspective in devoting in his people and fostering culture of people and team leading would be effective in the U.S. defiantly.
Question2. Recommend a different leadership style (or combination of style) that would make Branson an even more effective leader.
Recommend a different leadership style that would make Branson an even more effective could be directive leadership style in order he has to apply new strategies for his organization. The new business that would requires more time and put him on a position of giving directions and getting the new project off the ground. The directive approach would be to direct all employees to leading to the leaders and supervisors. The leaders and supervisors are to take the feedback and the input of employee’s questions to be answered directly from them. The leader tells the subordinates what expected from them in specifying standards and deadlines. However this type of leadership is important in performing task.
Another leadership style that Branson could apply is consultative leadership. It is also task oriented leadership and focuses on the end result as the directive leadership. Moreover the consultative leadership does something over the directive leadership which is the leaders ask the subordinates for opinions and ultimately has the authority to make the final decision. The leader is willing to listen to his team viewpoint. This leadership style could be effective in huge corporation where the experts are engineers and scientists. Another reason that Branson can use this leadership style that because he is humble enough to listen and consider all points of view before he takes the final decision. In addition the quality of decisions he makes will often be far better than if he would have made them himself.
Question3. Determine how Branson would develop and lead a global team working on a major project (e.g. space tourism).
The effective method of leading a...

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