[pic]Business 2 Business Marketing Strategy
Sixth Sense Technology
School Of Inspired Leadership
Sixth Sense is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. It was developed by Pranav Mistry, a PhD student in the Fluid Interfaces Group at the MIT Media Lab.. Sixth Sense comprises a pocket projector, a mirror and a camera. The hardware components are coupled in a pendant like mobile wearable device
Sixth Sense Technology
Although miniaturized versions of computers help us ...view middle of the document...
The device brings us closer to reality and assists us in making right decisions by providing the relevant information, thereby, making the entire world a computer.
The Sixth Sense prototype implements several applications that demonstrate the usefulness, viability and flexibility of the system. The map application lets the user navigate a map displayed on a nearby surface using hand gestures, similar to gestures supported by multi-touch based systems, letting the user zoom in, zoom out or pan using intuitive hand movements. The drawing application lets the user draw on any surface by tracking the fingertip movements of the user’s index finger. Sixth Sense also recognizes user’s freehand gestures (postures). For example, it implements a gestural camera that takes photos of the scene the user is looking at by detecting the ‘framing’ gesture. The user can stop by any surface or wall and flick through the photos he/she has taken. Sixth Sense also lets the user draw icons or symbols in the air using the movement of the index finger and recognizes those symbols as interaction instructions projected on them. For example, a newspaper can show live video news or dynamic information can be provided on a regular piece of paper. The gesture of drawing a circle on the user’s wrist projects an analog watch. The current prototype system costs approximately $350 to build."
Strategic Fit for the organization
"To be the technology partner of choice for forward looking customers by collaboratively transforming technology into business advantage."
We will be the employer of choice and the partner of choice by focusing on our stated values of Employees First, Trust, Transparency, Flexibility and Value Centricity."
Founded in 1976, HCL Info systems Ltd have established itself as India´s premier hardware, services and ICT systems Integration Company. According to Gartner report for Q3 2012, HCL’s market share in the Indian PC market has come down from 5.6% to 3.4% on q-o-q basis. Despite offering competitive technology, HCL has not been able to improve its market condition in the last few years. So, management has decided to acquire the license for TED technology and create a product to replace the conventional PCs and Laptops with a new age technology.
It has a presence in 170 cities and 505 points of presence reaching 4000 towns throughout India and operations in emerging markets including South Asia, Middle East & Africa. It has a strong distribution network of 93,000 outlets in over 9,000 towns in India. It is known for its efficient sales force and after-sales services. Also, its brand equity in the domain adds increases the trust in the credibility of the product.”
HCL signed 20 transformational deals this quarter representing diverse industries including
Manufacturing, Media and Publishing, Telecom, BFSI, Retail, Hi-Tech and Healthcare. Some
Customers with whom we signed these multi-million engagements this...