Social Media Essay

1604 words - 7 pages

Assignment 1: Social Media Medina 1

Prof:
LEG 100: Business Law 1
July 25, 2013

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A few years ago I jumped on the social media bandwagon after being introduced to it by my father. I was always a little skeptical about social media because of all negative that I had heard about it. Now, I love it because there is a lot of positive about social media as far as I am concerned. Social media is an asset to marketing, and it is fun for personal use as well. I am ...view middle of the document...

Building trust helps the marketing manager take a proactive approach to regulation and legal issues. Trust is declining daily in today’s economy rapidly. According to the Edelman Trust Barometer, trust in American companies fell to an all-time low of 36 percent in 2009, but it rose to an unimpressive 54 percent in 2010. Companies must understand that they
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cannot by trust, but it must be earned and renewed. They can be easily exposed these days through social media if they fail to live up their promises. Goodwill is another component of accountability. Trust makes people want to buy from your company, and goodwill makes them want to recommend your company to others. The last element of accountability is transparency. Transparency means that individuals and companies must operate with honesty, credibility, and congruency between their words and deed. Transparency helps the manager stay focused on the law and the use of legal tools. It works against backroom deals, hidden agendas, false pretenses, and unethical conduct. All of these values of accountability help the legally astute social media marketing manager mitigate the risks involved in doing business in cyberspace (Mainwaring, 2011, pp. 82-83).
Alternative Dispute Resolution
Negotiation, mediation, and arbitration are methods of alternative dispute resolution procedures that can help companies maintain keep a relationship with an opposing party. Negotiation happens when the two opposing parties engage in give-and take to come to an agreement. Negotiation can be seen along different dimensions. It can be concerned for future or desired relationships or it can be seen to address past events that have caused disagreements. Mediation happens when parties agree to a solution with the help of a neutral third party. It is a cheaper alternative to a lawsuit, it costs less, and resolutions are speedy. Arbitration is the resolution of a dispute by an arbitrator, the neutral third party. It is the most formal alternative dispute resolution, and it is more like a trial. I think that mediation is most effective for resolving issues that arise with consumer who make purchases from businesses that provide links to social media. One reason why I chose mediation is because it is a flexible process, and it allows for
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different procedures, rules and structures. Mediation is an appropriate option when parties have a desire to settle their dispute, and they want to preserve their relationship. I think that Facebook would want to continue to grow as it is by the millions so mediation would a beneficial ADR for the company to use. The company’s need for privacy would also be a reason...

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