This website uses cookies to ensure you have the best experience. Learn more

Social Media Marketing Essay

6353 words - 26 pages

Facebook Ads & Sponsored Stories

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

The Facebook Mission Give people the power to share and make the world more open and connected

Introduction
At Facebook, everything we do is about making the world more open and connected. We think this has a profound impact on the way people communicate. We strive to find authentic ways for people to connect with one another as well as with businesses, brands and institutions they care about. These principles guide us when developing our tools and products for business. Our marketing products are constructed to help people discover your brand through ...view middle of the document...

Premium Ads enable users to interact with your ad by taking simple social actions, for example: Liking your Page, responding to a poll, RSVPing to your event or requesting a sample of your product. Users can take these actions without ever leaving Facebook. Once a user has interacted with a Premium Ad, information about this interaction is displayed in your ad. Ads featuring the endorsement of trusted friends or “ads with friends” are more relevant and engaging for your audience.

Key features of premium ads on Facebook:

trafficked  pages on Facebook

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

5

Example of Premium Ad on Home Page

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

6

Premium Like Ad

Premium Like Ads drive user engagement by letting Facebook users see how many of their friends have already liked your brand. A recent Nielsen study shows that there is a 68% increase in ad recall and a 2x increase in message awareness when users see a friend’s name associated with an ad.*

The Premium Like Ad can have news stories about friends associated with it. When users see that their friends have liked a brand or product, it increases their own trust in that brand and the likelihood that they, too, will engage with the ad unit. If none of the user’s friends currently like the brand, the ad displays the total number of people who like the brand among the Facebook community. This is another way of providing trust and validation.

Initial state of Premium Like Ad unit

News Feed story **

Profile story **

Click the Like button to connect to the brand
* “Advertising Effectiveness: Understanding the value of a Social Media Impression.” April 2010, The Nielsen Company. ** The option to like the News Feed or Profile story does not appear if the user already likes the brand.

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

7

Product Specifications
Like Ad Production Guidelines

Title (25 characters)
Links to Page on Facebook Title should match the name of Page

Body Copy Image or Video Thumbnail
(110x80 px) Links to Page on Facebook (135 characters)

Like
# people like [your brand]

Creative Requirements

Like Ad Unit Total size:
240 px wide (variable height)

Link:
Title and image must link to the relevant Brand Page

Like + Video Ad Unit Total size:
240 px wide (variable height)

Image:
110x80 px, 4k RGB .jpg

Page: Requirements Text:
Title—25 character maximum Body copy— 135 character maximum Client must have a live, published Page

Please refer to video specifications and submission guidelines (p 23) Adheres to Facebook General Advertising Guidelines (p 24-29)

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

8

Premium Poll Ad
Premium Poll Ads encourage interaction...

Other Papers Like Social Media Marketing

China Essay

394 words - 2 pages influence the marketing strategy. Marketing It should be no surprise that social media is now being used a form of marketing. Western brands are even using social media in China and India to market. Coach’s sales were up 35% in the most recent quarter in China (American Psychology Assoc., 2013) this is an example of how social media works in other markets. Marketing is moving towards social media as a common way to advertise products and

Snoz Essay

334 words - 2 pages One thing every ad agency, marketing firm and small business owner must realize is that marketing and advertising in 2012/2013 is nothing like it was in 2011. Having a good web site design and a presence on social media outlets isn’t enough. The average individual customer no longer just consumes media, they produce it. We’re no longer just talking about the young and tech savvy, it’s everyone and their grandmother. This means that social media

Social Media

1124 words - 5 pages . The users of social media should be educated about the etiquette of human behavior on social media to overcome disadvantages of social media. References Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons , 55 (3), 261-271. Bertot, J. C., Jaeger, P. T., & Hansen, D. (2012). The impact of

Internet Marketing

2161 words - 9 pages Research………………………………………………………………...5 Proposal Format…………………………………………………………………..5 MARKETING RESEARCH Benefits of online marketing…………………………………………………6 Website advertisement………………………………………………..6 Cost efficient methods………………………………..………………..6 Promoting the company………………………………………………………..7 Website advertisement………………………………………………..7 Social Media………………………………………………………………..7 Video Marketing………………………………………………………….7 Internet

Facebook Marketing

384 words - 2 pages As a marketing tool Facebook is essential for any business to expand its market share. Through social connections it opens up opportunities worldwide. It’s no surprise seeing as Facebook is the most used network worldwide. However, It’s important to realize that Facebook is a very regionally focused and organized form of social media and in turn as a marketing tool Facebook realized that if they wanted to be successful they couldn’t create a

How Businesses Develop Brand Loyalty

1175 words - 5 pages advertising. This report covers the definition, creation, and influence of social media on brand loyalty.   How Businesses Develop Brand Loyalty All companies strive to create brand loyalty. It is one of the most powerful marketing tools available, and it ensures that your products will be desired again. Many consumers develop loyalty to products of all types. Cars, electronics, clothing, and even groceries are often chosen based on prior experiences

Communication Barriers

987 words - 4 pages attempting to. The account and the message sent across were manipulated on purpose to pose an ill status of Brian Dunn. The Role of Social Media The recent advances in technology are quickly reshaping the way business is conducted as more organizations pursue social media as a major form of communication. Jennifer Naeger (2013) concludes that “Ninety-four percent of all businesses with a marketing department use social media such as Facebook

Docx

3765 words - 16 pages Objectives. | 4 | Chapter 2 | | 2.1 Literature study | 5 | 2.2 Previous studies | 6 | 2.2.1 Measure of viral marketing impact on purchasing decision. | 6 | 2.2.2 Determinants of Customer Satisfaction in Fast Food Industry. | 6 | 2.2.3 The Viral makes you aware -How is brand association affected by viral marketing through individual networks? | 7 | 2.3 Fast food restaurants firms’ effort in social media | 7

Marketing Strategy

768 words - 4 pages ). Communication strategies must be used in marketing as well. Integrated Marketing Communications (IMC) is a communication strategy that helps shift marketing solely from advertising to multi-media advertisement and consumer promotion for a strategic implementation of their brand or organization while aligning communication and marketing goals (Holm, 2006). Another communication strategy is in Public Relations (PR). Public Relations are the

How Technology Is Changing Marketing

1748 words - 7 pages A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising and e-commerce. The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing. The modern-day marketing

Kingsford

1365 words - 6 pages Bean refers to customer as the most important person in this office- developed a marketing philosophy based on customer service * Evolution of marketing: early years until 1950 * Marketing emphasis was placed on production of crafts, products, and goods * Early years of American marketing- advertisements that were placed in new media and the formation of the first advertising agencies in the US * First American magazine

Related Essays

Social Media Marketing Essay

1792 words - 8 pages How Social Media has Affected Marketing How has social media changed the marketing strategy used by companies? Marketing can be classified as a strategy that lets consumers know about products and can tell companies what consumers need. Social Media is an important communication tool to easily connect to other people or organizations. Studies have shown that people use information on social media as the guideline for their future purchase or

Molson Canada Social Media Marketing Essay

3320 words - 14 pages Molson Canada: Social Media Marketing K603 Table of Contents Executive Summary……………………………………………………………... I. Key Issues……………………………………………………………………... II. Analysis………………………………………………………………………. III. Alternatives & Recommendation……………………………………………. IV. Implementation……………………………………………………………… 2 3 4 7 9 References………………………………………………………………………... 16 1 Executive Summary Molson Canada has been facing negative reactions their recent social

Is Social Media Really The Solution To All Marketing Problems?

1128 words - 5 pages “Social media has become the marketing tool for the 21st century and companies should exploit it fully if they are to survive.”  Is social media really the solution to all marketing problems?  Discuss. “Social media’, also referred to as consumer-generated media, is web-based software and services that contain anything which can be displayed electronically, allowing users from different parts of the world to exchange, discuss, communicate and

Social Media Marketing Strategy As A Form Of Direct Marketing, Today’s Emerging Trends And Tomorrow’s Implications

5173 words - 21 pages Social Media Marketing Strategy as a Form of Direct Marketing, Today’s Emerging Trends and Tomorrow’s Implications. Ahmad Jan 120070118 Hussam Alowaibeel 120070103 Marketing 420 - Direct Marketing Dr. Mikhail Zenchenkov ABSTRACT While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of