This website uses cookies to ensure you have the best experience. Learn more

Social Relationships Of Marketing And Analytic Dimensions

513 words - 3 pages


Any business, in order to be successful must have market researchers to analyze behaviors and actions of consumers. Without market researchers it is impossible to maintain a good business to consumer rapport. Businesses to consumer relationships are misunderstood because the dimensions of characteristics such as competence are not explained thoroughly in marketing research. This article identifies the characteristics and relationships between, “communication, trust, commitment, satisfaction and conflict handling” (Malhotra, Agarwal and Du Bisi 2010, p.20) along with a hypothesis created by the authors. The research paper attempts to prove how successful relationship marketing strategy must require an understanding ...view middle of the document...

Customer Satisfaction can be achieved multiple ways however under the scope of market research it takes depth analysis to recognize consumer behavior. Customer satisfaction is defined as, “a large extent by the disconfirmation or confirmation of consumer expectations” (Malhotra et al., 2010, p.21). I think this serves as true fact because customer satisfaction is dependent on customer expectation and customer expectations is dependent on, “some factors that underpin relationship marketing which include, communication, trust, commitment, satisfaction and conflict handling.” (Malhotra et al., 2010, p.20). An example of a factor that represents this finding is communication. “Communication is the ability to provide trust worthy information in time” (Malhotra et al., 2010, p.21). Therefore exchange of information is vital in the channel of communication. “Prior studies suggest that exchange of information is an important part of both traditional industrial selling and relationship marketing” (Malhotra et al., 2010, p.21). The proposed hypotheses suggest that, “communication will lead to customer satisfaction” (Malhotra et al., 2010, p.23). When communication of information is reliable trust is built which result in loyalty and customer satisfaction. Moreover, “if the customer is satisfied, then he is likely to engage in private or public praise that will lead to loyalty” (Malhotra et al., 2010, p.23). An example of public praise is writing on company comment cards and expressing great customer service one has encountered. Private praise is telling a friend about customer service experiences.
In conclusion of the research paper I found that the discoveries made by the authors were accurate based on knowledge of the characteristics communication and conflict handling. The authors effectively prove how successful relationship marketing strategy must require an understanding of social dynamics to achieve customer satisfaction.

Malhotra, N. K., Agarwal, J., & Oly Ndubisi, N. (2010). What are your customers saying about you? MARKETING RESEARCH, 22(4), 20-25.

Other Papers Like Social Relationships Of Marketing And Analytic Dimensions

Advantages And Disadvantages Of Social Methods

784 words - 4 pages INFORMATION COLLECTION TOOLS – ADVANTAGES AND DISADVANTAGES Information Collection Tools Observation Advantages    Collect data where and when an event or activity is occurring Does not rely on people’s willingness to provide information Directly see what people do rather than relying on what they say they do Relatively inexpensive Good source of background information Unobtrusive Provides a “behind the scenes” look at a program that may not

Corporate Responsibility And Marketing Strategies Of Apple Inc

1117 words - 5 pages   Corporate Responsibility and Marketing Strategies  Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reason why its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition to persuading the supplier store comply with socially ethical issues. The mission expresses the commitment of the company in implementing

The Role Of Brand And Brand Equity Marketing

645 words - 3 pages understanding the brand equity and ways inn which it is supposed to be built, evaluated, and managed. Besides, the approach of this model is from a customers’ perspective, individual or organization, because they are the nerve of successful marketing. Reason being marketers are wary of ‘what do different brands mean to consumers?’ and ‘how does the brand knowledge of consumers affect their response to marketing activity?’ Brand is an important asset

Causes Of Social Injustices And Inequalities In The South

1027 words - 5 pages dispossession during colonialization. It is important to note that the scaling back of the state is associated with neoliberalization that resulted in cutting back of state funding to conservation leading to the FC (as a state cooperation) to raise this funding gap from protection of the state forests. Marketing of forests for funding conservation has gained impetus, where state controlled territories are offered to investors through rents and

Discuss Durkheim’S Theory Of Social Solidarity And Organic Solidarity

1097 words - 5 pages LEGAL ETHICS Discuss Durkheim’s theory of social solidarity and organic solidarity. Durkheim’s theory states that a society is like an organism with different structures and functions, he acknowledges the presence of individuals and social solidarity. He believed that a society is held by a division of labour and that the structure can be changed over time. His basic argument is that there are two types of social solidarity, mechanical

Look At Items A To C. How Are Social Control And Social Order Maintained In The Face Of Social Inequality From And Conflict And Consensus Perspective

538 words - 3 pages Look at Items A to C. How are social control and social order maintained in the face of social inequality from, a) A conflict perspective: The conflict perspective emphasizes the role of the bourgeoisie and the proletariat, it sees the role of the bourgeoisie to gain as much profit as they can from the proletariat, even though this is seen as incredibly unfair in the conflict perspective, it shows us that many of the people just accept the

Implication Of Gender And Social Status To Food Allotment Of College Students (Introduction Part)

451 words - 2 pages Implication of Gender and Social Status of College Students to their Food Allotment Population: All college students in the University Belt Sample: Select only five universities, 100 students for each of the five universities Introduction College years are imperative in shaping one’s future. This is the time when students give their best shot in everything and become conscious of the consequences of their deeds because they want

Evaluate The Influence Of Two Major Theories Of Ageing On Health And Social Care Provision

1147 words - 5 pages The influence of two major theories relating to health and social care provisions This assignment will be evaluating how the two major theories of aging (disengament and activity theory) influence health and social care provisions. As people age they can age in different ways, some people may be effected by their physical health and their oppurtin ities become restricted. because of this they socially withdraw and disengage themseleves

Analyze Marshall’S Conceptualization Of Citizenship And Its Relevance To Social Planning

1529 words - 7 pages Analyze Marshall’s conceptualization of citizenship and its relevance to social planning The focus of this paper is to critically examine the content of contemporary understandings of Marshall `s conceptualization of citizenship and its relevance to social policy. The main agenda of the paper is to realize a theoretically informed definition of citizenship advanced by Marshall and concentrate mainly on the rights and obligations of citizenship

The Impact Of Social Media And Mobile Communication In Your Daily Life

1184 words - 5 pages                 ASSIGNMENT: 1 Write a reflective report on the impact of social media and mobile communication in your daily life. How should an organization manage its information systems to meet the demand of your generation? Executive Summary Social media and mobile communication both are becoming interrelated and major way of communication. The assignment contains exploration of these two major ways of communication

Teenage Relationships And Study Habits Of High School Students

272 words - 2 pages During the teenage years, the youth does not have a firm understanding of the role of dating. To teenagers, dating only consists of being with someone they feel attached to, spend time with, and/or a personified experiment. The teens may have curiosity in the emotions and tasks involved in a "relationship". The lack of understanding of what a true relationship consists of is why the teenagers these days are so distorted. Dating's purpose is to

Related Essays

Social Media Marketing Strategy As A Form Of Direct Marketing, Today’s Emerging Trends And Tomorrow’s Implications

5173 words - 21 pages Social Media Marketing Strategy as a Form of Direct Marketing, Today’s Emerging Trends and Tomorrow’s Implications. Ahmad Jan 120070118 Hussam Alowaibeel 120070103 Marketing 420 - Direct Marketing Dr. Mikhail Zenchenkov ABSTRACT While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of

Marketing Philosophy And Strategy Of Bandai

4330 words - 18 pages Assessment 1 1. Critically comment on the combination of orientations in the organization’s marketing philosophy. 2. Discuss how the theory behind strategic marketing planning models can be used in the formulation of the organization’s marketing strategy. 3. Identify and critically evaluate possible opportunities for growth within the organization’s macro environment. Programme Name Master of Science in Marketing with Festival

Social And Religious Diversity Of India

445 words - 2 pages Social and Religious Diversity of India The Census of India records the religion of each and every Indian after every ten years. The person who fills the Census form visits every household and records the religion of each member of that household exactly the way each person describes it. If someone says she has ‘no religion’ or that he is an ‘atheist’, this is exactly how it is recorded. Thus we have reliable information on the proportion

Legal, Social, And Economic Environments Of Business

657 words - 3 pages Legal, Social, and Economic Environments of Business Tracy A. Cook American Intercontinental University Introducing a New Product The business environment consists of three ownership types. Sole proprietorship, partnerships (General and Limited), and corporations. Each will be discussed and defined. Each has its advantages and disadvantages. Both will be discussed. Introducing new products requires research