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Society Essay

1864 words - 8 pages

CONTENT:
CONTENT:
| Table of Content | Pages |
1. | Marking Criteria | 3 |
2. | Marking Scheme | 4-6 |
3. | Definition of Mass Media | 7-10 |
4. | Role of Mass Media in Serving Government | 11 |
5. | Conclusion | 12 |
6. | APA References | 13 |

MARKING CRITERIA |

Marks distributions | Score |
Question One (100%) | |
| |
Introduction | /20 |
Content | /60 |
Ending | /15 |
Reference | /5 |
| |
Subtotal | /100 |
Conversion into 20% | /20 |
EXAMINER’S MARKS | /20 |
MODERATOR’S MARKS | /20 |

| Examiner | Moderator |
Overall Total Marks: | /20 | /20 |
Less Penalty: | |
Final Marks: | /20 |
Remark from Marker:

MARKING SCHEME |
...view middle of the document...

| Unable to provide reliable references and less considering the accuracy of the sources. | Provide reliable references from the same source without stating it with APA style. | Provide reliable references from certain sources by stating it using APA style. | Provide the reliable references from different sources accurately by stating it using APA style. |

DEFINITION OF MASS MEDIA:

“The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s the strongest power of media. Because they, control the minds of masses.”
-Malcolm X, 1925.

Many of us still wonder what mass media is as all of us has live together with it for years, even centuries. Mass media plays an important role in this modern era of society as media is counted as the “middle man” of the community and the government which helps to communicate between the government and the society. Mass media is a type of media which is meant for a huge sum of audience. It may take the form of broadcasting, as in terms of television, radio or printed media as in magazines and newspapers. On my own point of view, Information and Communication goes along with mass media in this modern era of society to blend into a modern way of life to the common living in this global generation.

“All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.”
-William Bernbach, 1911.

Media existed because of higher living standards throughout the world. People tend to watch movie instead of reading newspapers and search for news online. As we all know, a picture is worth a thousand words. Media producers produced movies to create a way of communication between the happenings surrounding the society and the audiences. For example, during the World War II, the huge amount of combat films in Hollywood is to rise up the awareness against the communist that colonized the country at that time and to boost up nationalism spirits in the audience mind.
Throughout the years, Hollywood based in California is one the leading country of producing American films such as combat film, romance, action, dramas and so on. It is also the major film industry producing American films such as Paramount Picture in the year 1912; Warner Brothers in the year 1923; 20th Century Fox in the year 1935 and many more. Hollywood is not only a place of major film production; it is also one of the major places where lots of actor and actresses are raised. On the other hand, Hollywood has also become one of the famous and interesting tourism worldwide due to its uniqueness of clean environment. On the other hand, films produced in Hollywood usually gets the audience full attention because of the multiplicity selection of the movie either in fiction or non-fiction movie because of the unique way on how movie from Hollywood production is...

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