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Strategic Analysis Of Unilever

5273 words - 22 pages

Strategic 1

Management

Of

UNILEVER

STRATEGIC ANALYSIS OF

THE ISLAMIA UNIVERSITY OF BAHAWALPUR

Strategic 2

Management

Of

UNILEVER

Submitted by:
Nadia Shoukat (23) MBA, 4th semester, Section A, (M)

Submitted to:
Sir Shahid Yaqoob MBA Marketing

Submittion Date: 22 May, 2010

THE ISLAMIA UNIVERSITY OF BAHAWALPUR

Strategic 3

Management

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UNILEVER

DEDICATION
WE DEDICATE THIS HUMBLE EFFORT TO The Holy Prophet “HAZRAT MUHAMMAD” (P.B.U.H) The greatest Social Worker, Whose every tear was for The Cause of humanity And also dedicated to THE UNFATHOMABLE LOVE, UNFLINCHING SUPPORT UNTIRING MIDNIGHT PRAYERS AND STEADFASTNESS OF

“OUR REVERED ...view middle of the document...

The work presented in this manuscript is accomplished under his dynamic, skillful, affectionate guidance and generous transfer of knowledge. Whenever we sought help from him, he was the person who was always there bearing a welcoming smile on his face and having the doors of his good offices always opened for us. We have learnt a great deal from him. We have the honor to express our deep sense of gratitude and profound indebtedness to ever affectionate Sir Shahid Yaqoob for his keen interest, encouragement, generous guidance and untiring help at all times. In fact it was not possible to bring this work to fruitful conclusions without his day and night persuasive and sincere efforts. He has guided us at every step that we took throughout our career at postgraduate level. He has always thought right for our betterment and for our success in the professional field. We cannot thank him, as we have no words that can have an idea of the respect we have in my heart for him.

THE ISLAMIA UNIVERSITY OF BAHAWALPUR

Strategic 5

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Table of Contents
1- Introduction of UNILEVAER………………………………….6 2- Company Summary...………………………………………..…8
2.1- Vision………………………………………………..….8 2.2- Mission……………………………………………..…...8 2.3- Objectives……………………………………………….9

3- Internal and External Audit…………………………..................10 4- The Input Stage………………….……………………… ...12
4.1- EFE matrix…………………………………… ………..12 4.2- IFE Matrix………………………………………………14

5- The Matching Stage ……………………………………………16
5.1- SWOT Matrix………………………………………….16 5.2- SPACE Matrix ……………………………………..….18 5.3- BCG Matrix…………………………………………….21 5.4- IE Matrix……………………………………………….24 5.5- Grand Strategy Matrix………………………………….25

6- The Decision Stage …………………………………………..…26
6.1- QSPM Matrix………………………………………….26

7- Strategic Recommendation…………... ……………………….…27 8- References ………………………………………………….…..…28

THE ISLAMIA UNIVERSITY OF BAHAWALPUR

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INTRODUCTION OF UNILEVER PAKISTAN Ltd.
Unilever is one of the world's leading suppliers of fast moving consumer goods across Foods and Home and Personal Care categories. Unilever's portfolio includes some of the world's best known and most loved brands.

Unilever Pakistan Ltd:
Unilever Pakistan (70.4% Unilever equity) is the largest FMCG company in Pakistan, as well as one of the largest multinationals operating in the country. Unilever Pakistan Ltd., a subsidiary of the Unilever Group is operating in Pakistan since 1948. The Company’s main business lines are Soaps and Detergents, Personal Products, Cooking Oils and Fats, Packed Teas, and Ice Creams. Unilever has a long list of brands such as Surf, Vim, Rin, Lifebuoy, Sunlight, Lux, Rexona, Sunsilk, Close-Up, Blue-Band, Dalda, Planta, Lipton’s Yellow Label, Taaza and Richbru, Brook Bond’s Supreme and Kenya Mixture etc. which are common household names in Pakistan. The Company’s factory at Rahim Yar Khan was one of the first industrial units to be constructed...

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