This website uses cookies to ensure you have the best experience. Learn more

Strategic Management Essay

2366 words - 10 pages

Group # 11
Gillette

Mohammad Ali Mughal
Sidra tul Muntaha Haider
Ahmed Zubairi
Ibrahim Ahmed

Overview
The global razor market appears to be cutthroat, with – according to Gillette – a reservoir of around 1.6 billion men in the habit of shaving. For Gillette however, the opportunity to sharpen its proposition on grooming represents only part of its global brand strategy. So if you thought that Gillette was a business somewhat limited by growth opportunities, prepare yourself for a very close shave.

Brand as a product

The product scope
Transforming innovative ideas into useful daily products sold at fair price engenders an other fundamental Gillette strength. As ...view middle of the document...

Basis for relationship: Everyday when you wake up in the morning, after brushing, a man always shaves with the best razor available and feeling that this razor is designed specially for him

Subbrands: Sensor Excel, Mach 3 Turbo, Complete skin care and M3 Power.

Slogan: The best a man can get

Endorsers: David Becham , James Bond, Strong and clean men who love to shave.

Functional Benefits: Innovative shaving razors that will closely shave even against the grains

Emotional Benefits: Feeling fresh, rejuvenating and a feeling of a best a man can get.

Self expressive: It is generated by a “The best a man can get” phrase that man always thinks that whenever he is using the Gillette is it something which expresses his values

Strategic Brand Analysis

Customer Analysis:

Trends: We have looked down the shaving category and observed a number of trends
The growing concern for instant, close, and healthier shave. The demand of instant, ready razors, which are disposable and easy to buy. A category of razors which you can use for a month and are not very expensive. Preference of ready to use and shifting pattern of FOAM shave to Instant shave.

Customer Motivations:
We will be motivating our customers in functional and self expressive benefit.
Functional would be that we are giving close shave, which is even going against the grain , even the last ounce of your hair is cleanly and closely cut. And self expressive benefit would be that when they consume our brand, there would be a social setup that they are young, courageous and happening. When they consumer the Gillette razor, the women are actually inspired by their personality and feel comfortable with them.

Segmentation:
As our is a purely men product, and positioned as “The best a man can get”. This is the vague positioning statement that our Gillette as a whole brand is on. But we have separate product extensions for e.g. Mach 3, Turbo Plus. Gillette Blue 2, Gillette 3 Power Our market is very loyal, and we have segmented product wise in order to cater every men which shaves.

Unmet Needs
The unmet needs that we have realized that consumers are complaining about the shave, that whenever they shave they often tend to cut their skin because of the rash razor being used. What we did is, we have a twin soft blade with a foam protecting device sort of razor and tried to meet the needs in order to create more satisfaction level. Providing a complete range of personal care product build and strengthens more brand equity.

Competitor Analysis
The blades and razor market is competitive when it comes to price. Generally 98% prefer Gillette brand over others, because our product is available even at Rs 19. Some of our competitors are Trim, Treat, Bic e.t.c are being consumed in E market and for that as well we have launched a lower class product locally consumed which is Turbo. Customers perceive competitors brand as low quality, Foamy Shave, cuts the...

Other Papers Like Strategic Management

Implementing Strategic Management Processes Essay

2900 words - 12 pages Implementing Strategic Management Processes to Manage Change within the Canadian Forces Military Police Scott A. Shannon MMPA 6465 - Strategic Planning: Collaboration, Cooperation & Coordination Walden University 25 November 2012 Abstract As a public organization, the Canadian Forces Military Police exist to deliver services defined by public policy. As an organization designed to deliver public services, this organization

Strategic Management Apple Efas Essay

751 words - 4 pages Title: Name: Institution: An External Factors Analysis Summary (EFAS) table also in some instances referred to as the External Factor Evaluation (EFE) matrix is a tool used in the assessment of external conditions of the business in strategic management (Wheelen, Hunger, Hoffman, & Bamford, 2015). To put this into perspective; the following is an EFAS table for Apple Inc.: Apple Inc. EFAS Table | External Factors | Weight | Rating

Developing Strategic Management And Leadership

1788 words - 8 pages 1. Understand the relationship between strategic management and leadership Q: Explain how has leadership been used to support such strategy and develop an organizational culture that could accept and how the link worked between strategic management and the leadership? 1.1 (Criteria 1.1 Explain the link between strategic management and leadership) To discuss the relation between the strategic management

Strategic Management & Business Policy (Starbucks)

1739 words - 7 pages Strategic Management & Business Policy Week Two Assignment: Starbucks From its humble beginning to multi-billion dollar corporation, Starbucks has had its fair share of ups and downs. Many of which can be associated with the constant changes in public demand. By utilizing the SWOT, the company was able to not only tackle each of the obstacles it in countered, it managed to strengthen organization and stay ahead of the competition. SWOT is

Strategic Management And Cost Management Concepts

3143 words - 13 pages John Molson School of Business Strategic Management and Cost Management Concepts April 8, 2010 Section G Table of Contents Introduction 2 1. Overview of Cost Management and Strategy 3 2. Implementing Strategy 5 3. Basic Concepts 10 Conclusion 14 References 15 Appendix I: Product & Period Costs 18 Appendix 2: Balanced Scorecard 19 Companies are constantly trying to improve their

Mgt 499 Strategic Management: Mission, Vision & Stakeholders

870 words - 4 pages daughters and moms, dads and sons. Genevieve Schmitt, founding editor of WomenRidersNow.com, noted. (Strategic Finance) Key suppliers have access not only to Harley’s facilities but also to its internal management system, dubbed “Ride.” They have access to minutes of meetings, plans, schedules, and other internal processes, facilitating dialogue with Harley managers and employees in product design and manufacturing. In the spirit of openness and

Dr Pepper Snapple Group Strategic Management

1934 words - 8 pages Strategic Management Project/Presentation The Dr. Pepper Snapple Group History Overview From the invention of the first soft drink more than 200 years ago to some of the industry's most beloved beverage brands, Dr Pepper Snapple Group (DPS) has a proud legacy of innovation, bold and distinct flavors, and entrepreneurial spirit. On May 7, 2008, DPS became a stand-alone, publicly-traded company on the New York Stock Exchange as the

Management Strategic

644 words - 3 pages BANYAN TREE HOLDINGS LIMITED Introduction Founded in 1994 by Singaporean Ho Kwon Ping, Banyan Tree Holdings (BTH) Limited has developed into a multi-national operator with 30 hotels and resorts, over 60 spas 80 retail galleries and 3 golf courses in 27 countries. Banyan Tree has several operating business segments namely hotel investment, hotel management, spa operations, gallery operations, hotel residences, property sales, design and

Strategic Management

345 words - 2 pages Rivalry among the Competitors – High There are many hospitals and institutes competing in this industry. This includes the Aga Khan Hospital, Liaquat National Hospital, Ziauddin Hospital, IBP (Institute of behavioral psychology). These are well established and well known hospitals. These hospitals and institutes are continuously developing their services and innovating ideas to make competing even harder. The above mentioned hospitals are main

Strategic Management

776 words - 4 pages organization, a competency superior in some aspect than the competencies of other organizations, which enables the production of a unique value proposition in the function of the business. A distinctive competency is the basis for the development of an unassailable competitive advantage. The uniqueness differentiates this competency from all others, whether a core competency or simply a competency. To develop a successful business model, strategic

Strategic

2900 words - 12 pages . (Thompson, A.A. and Strickland, A.J. 2003) These strategies are very effective as customers prefer the order on online system as opposed waiting for the phone in line or sales people to call in. Same goes for the Company under discussion. Also, it has the facility of Stock control system and host of other applications on the local area network and the email and other facilities on the wide area network. Read more: http://www.ukessays.com/essays/marketing/applying-analytical-tools-in-strategic-management-in-ebusiness-marketing-essay.php#ixzz3wDUFoMdW

Related Essays

Strategic Management Essay

901 words - 4 pages Strategic Management Article on: Tech Mahindra By Pratik Deshpande J010 MBA TECH EXTC Tech Mahindra’s Successful Strategy Towards its Vision Nowdays it’s a digital era and the whole world has a vision of IOT (Internet of Things) on the Machine To Machine Platform (M2M) . A recent small invention to it is the smart watches which are connected to your mobile platform and you can do the function through that medium. So here the Tech

Strategic Management Essay 4301 Words

4301 words - 18 pages truth. Financial world , 37-39. Levitt, T. (1975). Marketing myopia. Harvard business review , 26-40. Retrieved  October 7, 2010 from http://www.casadogalo.com/marketingmyopia.pdf Mullins, J., Walker, J. O., & Boyd, H. W. (2010). Marketing management: a strategic decision making approach. Boston: A McGraw-Hill Irwin. http://books.google.co.ke/books?id=u_UJAQAAMAAJ&q=Marketing+management:+a+strategic+decision+making+approach.+Boston:+A+McGraw

Strategic Management Essay 730 Words

730 words - 3 pages same time, I don’t want to be in the same position for lifetime I serve the company. I want to improve myself by taking professional levels in Accountancy such as ACCA or CIMA. SWOT ANALYSIS A) Strengths I found myself possess some quality that can be my strengths. Firstly, time management. I like to plan my future job or activities rather than have it happen unplanned. Second is confidence. My friends see me to have confidence to lead a

Strategic Management Essay 2307 Words

2307 words - 10 pages consumer preferences as too costly. Absolute Cost Advantages: Lower absolute costs give established companies an advantage that is difficult for potential competitors to match. Absolute cost advantages can arise from superior production techniques. These techniques can be due to past experience, patents, or secret processes, control of particular inputs required for production, such as labor, materials, equipment, or management skills, or access