Strategic Planning Essay

1077 words - 5 pages

Introduction
This and That Boutique was founded in March 2012, by a seasoned fashionista whose passion is fashion! We provide styling services for businesswomen, women with fast paced lifestyles and seminars and workshops to help women present themselves in a professional manner with the goal to climb the corporate ladder. This and That Boutique buys current fashions from design houses and consign vintage clothing and accessories which are eco-friendly.
Define your business, products or services, and customers by differentiating a mission statement. Ensure that you are differentiating your product or service.
This and That Boutique will carry new and vintage clothing, accessories (e.g., ...view middle of the document...

Women will learn that looking like a million bucks does not have to cost a fortune! We will host monthly mixers with informal sessions with local fashion designers, stylists, beauty product samples, and demonstrations of beauty and skin care products. Our styling services will be scheduled by appointment only in our styling studio fashion room. This and That Boutiques’ mission statement is - Fashion is our Passion!
Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
This and That Boutique is committed to creating a unique fashion environment and experience that gives This and That Boutique’s clientele their own individuality. Our staff has extensive knowledge and exposure of the fashion industry. This and That Boutique will create a wardrobe with current and vintage styles that encompasses the current trends and styles of the fashion world while keeping the needs of the individuals in mind. This and That Boutique is constantly purchasing new items, accepting consignment items, and changing our look to stay fresh and up-to-date with the current fashion trends, while keeping the needs of each of its client’s individuality in mind. This and That Boutique ensures its clientele an exclusive look for their fast paced lifestyle and dedicated to excellent customer service that keeps each client on the cutting edge of fashion.
Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
Culture: This and That Boutique encourage employees to be creative, innovative, and flexible when offering services or assisting with clients with styling. We will have a healthy environment in the boutique and each employee will collaborate and provide helpful tips to satisfy our clients in which will help grow the boutique’s revenue. One of the company’s core values is to ensure that each employee has a work-life balance, so they can spend time with their friends, family, and loved ones. As a small business owner, customers will be the top priority and our goal is that no one leaves our store without receiving superior service. We will ensure each customer is given an exceptional experience and satisfied with her product and or service. Issues that arise will be addressed swiftly and expeditiously; our customers are the...

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