Subway Restaurants is one of the leading submarine sandwich franchise based in the United States and having presence in more than ninety five countries having over 30,000 restaurants all over the world. The growth rate of the company has been increasing year after year. Subway has established itself in the fast food industry having brand recognition all over the world. Due to its great strategies the company has become the leading franchise in the United States in a very short period of time. In the United States alone there are over 23,000 ...view middle of the document...
The food menu of the Subway reflects the high demand of healthy and fresh food which is fast too..
The decoration and look of the franchises is said to be old an outdated. Another problem with franchises is that the satisfaction level of the customers is not the same across franchises and also some franchises perform very poor. Service commitment is not consistent from store to store. This can be said to be related to staff as there is not much motivation and the turnover rate of the employees is very high.
The company can invest more to expand its business in the international market and also make improvements in its decoration and look to encourage dine-in. By improving the customer service model the satisfaction for the customer can be increased and also the loyal customer base will increase. The company can improve the relation inside and outside the organization by changing its policies a bit.
The company faces serious threats from some of the large fast food chains in the world which includes Wendy’s, KFC, and McDonalds. These restaurants are older and have developed large loyal customer base over the years. Just as Subway is expanding all over, so are these companies as well. Competition is always a threat for any given business.