Supersize Me Essay

1197 words - 5 pages

Jocelyn Cortese
Rob Hadaway
M/W class
Super Size Me

Super Size Me

Coming into class, I didn’t want to watch this film again. I had just watched it a few weeks prior in coach Stew’s class. All the troubles and problems that come along with eating fast food I already knew about but like the champ I am I watched it again. My intake of fast food is about 3 times per week usually consisting of in-n-out or waba grill. However, waba grill does not seem like fast food to me. I used to eat McDonalds on a weekly basis but for a while I stopped eating fast food altogether for soccer. When I went back to eating McDonald’s the food got me feeling sick right away, nauseous, and ...view middle of the document...

McDonalds is trying to get research on whether health conscious individuals will eat at their restaurants. They conduct a survey on 1500 health conscious respondents and receive two different responses. The first results states that 92% of respondents would not eat at McDonalds. The next result shows that of the 1500 respondents, 89% feel that McDonalds offers healthy meal options. The question now relies on an ethical issue, which information should McDonalds market to the public? Let's think about this, McDonalds has recently spent million of dollars trying to advertise and convince the public that McDonalds can be a healthy option for health conscious individuals. They have added variety to their menu including items like; apples, salads, grilled chicken wraps, or a fruit and yogurt parfait. These items have given consumers a better variety of healthy options to substitute on a diet. Now, what would I do if I had to report this information to the V.P. of McDonalds? I would be honest with my results. I would tell him that it’s almost certain that health conscious individuals would not eat at the local fast food chains. But, all hope is not lost because the respondents did feel that they are offering healthy options. I would advise the V.P. to change his promotion strategy to keep targeting its healthy eating options. It's going to take more time to convince health conscious customers to dine in. You don't want to lie to your customers and try to get them to believe that other individuals that are worried about their weight are still eating fast food. You will mislead the public and you might tarnish the company's reputation. I would advise him to use these results to keep reinforcing to the public that McDonalds does have healthy options! They need to keep running commercial ads and print ads that are persuading consumers that you can still eat healthy at an affordable price. Many people still view McDonalds as the usual high calorie, high fat content fast food chain. It will continue to take time reinforcing the public about this issue. It's better to be honest with your customers and gain their trust, then to mislead them and hinder future business.
We’ve also learned what to look for in heart attack signs and how to care for someone during a heart attack. With a poor diet cholesterol can increase and potentially cause a heart attack. The doctors in...

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