Swot Analysis

1503 words - 7 pages

TABLE OF CONTENTS

Introduction 1
Internal Environment 2
SWOT Analysis in the Internal Environment 2
Strengths 3
Weaknesses 4
Opportunities 4
Threats 5
Recommendation 5
Conclusion 6
References 7

Introduction
SWOT is an acronym used to describe the internal Strengths and Weaknesses of the firm and the environmental Opportunities and Threats. By description, Strengths (S) and Weaknesses (W) are considered to be factors within the control of the firm. Opportunities (O) and Threats (T) are external factors over which the firm has essentially no control.
It is the most prominent tool for assessing and analyzing the overall strategic position of the ...view middle of the document...

These factors combined determine what the organization is trying to accomplish and how successful it is likely to be. The internal environment must be assessed before a strategy can be formulated.
SWOT Analysis in the Internal Environment
SWOT analysis provides a logical framework for assessing and understanding the firm’s internal environment. It also provides a comprehensive evaluation of the internal environment’s potential strengths and weaknesses and matches them against the threats and opportunities posed by the external environment in which the firm operates. The best decision of a strategy is one that maximizes the firm’s internal strengths and opportunities and minimizes its weaknesses and threats.
The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. Strengths refer to core competencies that give the firm an advantage in meeting the needs of its customers. Any analysis of company strengths should be customer focused because strengths are only meaningful when they assist the firm in meeting customer needs. Weaknesses refer to any limitations a company faces in developing or implementing a strategy. These weaknesses should be examined from a customer perspective because customers often perceive weaknesses that a company cannot see.
Subsequently, below we explore detailed analysis of the SWOT model and how it assists in assessing the internal environment and also how they affect internal decision making process of the firm.


Strengths
A Strength is a resource controlled by or is available to a firm that gives it an advantage relative to its competitors in meeting the needs of its customers. In order to compete successfully in the industry, a company needs to understand capacity to outdo the industry heavy weights. These internal strengths include market share, company reputation, financial capabilities, company image, strategic alliance and networking.
A company’s strengths are usually easy to identify, through continued dialogue with customers and suppliers. The company records (e.g. sales) will also help to indicate areas where a firm is particularly strong (e.g. rising sales for a particular product
The company’s market share for instance is a strength. It helps companies to clearly see which marketing investments work, which don't, and how budgets can be most effectively deployed. It helps a company identify its customers and helps the firm device a strategy to maintain or improve the quality of its products to its customers. Through SWOT, the firm’s reputation can be evaluated and its impact on performance assessed. A competitor will take advantage and capture the firm’s market share if the reputation is not cleaned. A company with a long term strategic perspective needs to analyze its internal strengths and device a mechanism on how use them as an arsenal to fight...

Other Papers Like Swot Analysis

Swot Analysis For Walmart

384 words - 2 pages SWOT Analysis Wal-Mart  Strengths  • Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.  • Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA).  • The company has a core competence involving its use of information technology to support its

Ikea Swot Analysis

548 words - 3 pages SWOT analysis Strengths * Strong global brand name * Offers a wide range of products which are cheap and affordable * Low cost * Fast delivery * Large network of suppliers – 2,300 suppliers in 67 countries * Good bargaining power with suppliers: the suppliers had long term contracts, received technical advice and leased equipment, and in return, IKEA gained exclusive contracts and low prices. This helped IKEA maintain

General Mills Swot Analysis

1327 words - 6 pages KENT NYANDIEKA GENERAL MILLS SWOT ANALYSIS MGMT303 GENERAL MILLS HISTORY Critics criticized Cadwallader C. Washburn idea of starting a milling company. They said demand for flour from Midwestern spring wheat would never match what Washburn’s company could supplies. He didn’t see it that way. Washburn formed the Minneapolis Milling Company in 1856 to lease power rights to mill operators, and 10 years later he built his first flour mill near

Swot Analysis Of Cocacola

6092 words - 25 pages people by promoting the interest of their potential customers. At the end I have studied the swot and pest analysis of the company and conclusion and recommendations. TABLE OF CONTENTS Chapter #1 ..................................................................................................................................................... | 6 | Introduction

Swot Analysis American Airlies

735 words - 3 pages SWOT ANALYSIS FOR AMERICAN AIRLINES  American Airlines Group is a travel corporation affiliated with the oneworld Alliance.  The  corporation has major operating hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles,  Miami, New York, Philadelphia, Phoenix, and Washington D.C.  According to their website,  they “operate an average of nearly 6,700 flights per day to more than 330 destinations in 54  countries.”  STRENGTHS   American

Swot Analysis-Starbucks

2679 words - 11 pages The Global Rise of STARBUCKS from casual coffee drink to a Gourmet Beverage Andrew W. Knowles DeVry University Professor: Michelle Lawson Management 303 SWOT Analysis Abstract As we trace the halls of “father time” there we come across a company that may not have the rich history of serving North America and the rest of the world for over 100 years. Or cannot be traced back to the establishment of our constitution, providing a strong

Swot Analysis Of Motorola

3062 words - 13 pages and entails consumer confidence which indirectly provides opportunity for the company.        CONCLUSION AND RECOMMONDATIONS With a strong patented portfolio that signifies its R&D capability, durable market positioning in public safety government and commercial enterprises markets, a provider of mission-critical communication infrastructure e.g. TETRA, LTE and WIFI, the company holds a lot of opportunity in SWOT analysis by Marketline. It

Swot Analysis

713 words - 3 pages Strengths The business plan for Hair and Beauty salon has a strong financial plan. Graphs are used to illustrate how money will be spent and how much money will be made. Graphs also show from month to month for the first year and yearly for the first three years. The layout of the plan is very simple to understand and is organized nicely. The plan also speaks about what will set this particular salon aside from all of the other salons. This

Swot Analysis

613 words - 3 pages S.W.O.T Analysis of five fortune 500 companies 1. General Motors S- GM has a strong brand portfolio, meaning their name is well recognized and trusted. Second Gm has a growing business in the pacific and latin American region. Gm also has very large scale operations W- Gm has a declining market share, and they have had many recalls due to malfunctions in their vehicles. Gm also has a declining financial performance, meaning they are

Chinese Shipping Industry Evaluation And Cosco Swot Analysis 2012

3081 words - 13 pages overcapacity generated through the boom years looks to be filled. The below chart shows the relative dominance of China and Korea on the world market. BUSINESS RISK EVALUATION SWOT Analysis Diagram 1 – SWOT – COSCO Shipyard Strengths Weaknesses  Six strong and strategically placed ship yards on the Chinese coast  Diversification of income streams  Developed offshore expertise  Limited availability of highly skilled work

Fortune 500 Companies Swot Analysis

2481 words - 10 pages This article examines Appalachian folk medicine and considers the importance of utilizing an integrative theory, the Health Belief Model, to understand the use of alternative medicine in the United States. The author examines the need for social workers and other health care providers to further assess the roles of folk medicine in an Appalachian client population. The author creates linkages among the limited writings in the literature regarding

Related Essays

Swot Analysis

577 words - 3 pages Assignment: Individual SWOT Analysis BUS/210 April 29, 2012 John Pollard Jr. Assignment: Individual SWOT Analysis Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. All over the United States there are many fitness and sports centers that many people attend on a daily basis. Such as gyms like Curves, Planet Fitness, Gould’s Gym and many more. However all of these gyms

Swot Analysis 1127 Words

1127 words - 5 pages Allergen SWOT Analysis Name Institution Allergen SWOT Analysis Founded in 1950, Allergen is among the most powerful and effective pharmaceutical companies in United States of America. It is a multi-specialty corporation that has been developing, commercializing and discovering the groundbreaking pharmaceuticals, medical devices etc. The company is best known for its products for neurological disorders, breast cure, obesity control, skin

Apple, Inc. Swot Analysis

1762 words - 8 pages RUNNING HEAD: Apple, Inc. SWOT Analysis Apple, Inc. SWOT Analysis AIU – MGT680   Abstract As a senior manager of a computer company, this paper will discuss the company’s competitor, Apple, Inc. This paper will include five factors of strengthens, weaknesses, opportunities, and threats for Apple, Inc. It will explain why those factors are important for this company to know. The paper will also propose a strategy and product that will

Northrop Grumman Swot Analysis

1052 words - 5 pages Northrop Grumman: Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis Northrop Grumman: SWOT Analysis Northrop Grumman is one of the world’s major defense contractors. Northrop Grumman Corporation information services and solutions to a variety of customers internationally. Its Information and Services business provides various command, control, communications, and intelligence support to United States government intelligence