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Swot Analysis Of Cocacola

6092 words - 25 pages

ACKNOWLEDGEMENT

I am very grateful to Allah who blessed me the strength and courage to stand by the difficulties that came in the way and who enabled me to complete this project effectively.

As plants cannot grow without seeds, birds cannot fly without wings. Similarly knowledge cannot be attained without proper direction and supervision. We are, therefore, also thankful to our respected teacher Mr.Rashadul Rahman, because of whose generous co-operation and help, the accomplishment of this Project became possible.

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Executive Summary

This project is about to study any one of companies and one of that company’s product according to marketing management perspective. In this ...view middle of the document...

...................................................................................................................................................... | 6 |
History ........................................................................................................................................................... | 6 |
Introduction:- ................................................................................................................................................ | 1 |
History:-......................................................................................................................................................... | 1 |
Mission, Vision & Values:- ............................................................................................................................. | 1 |
Chapter #2 ..................................................................................................................................................... | 3 |
THE MARKETING PROCESS ............................................................................................................................ | 3 |
Need, Want and Demand:- ........................................................................................................................... | 3 |
Customer Driven Market Strategy:- .............................................................................................................. | 4 |
Market Segmentation:- ............................................................................................................................. | 4 |
Regional segmentation: ........................................................................................................................ | 4 |
Size ........................................................................................................................................................ | 4 |
Population density ................................................................................................................................ | 4 |
Climate .................................................................................................................................................. | 4 |
Demographic ......................................................................................................................................... | 4 |
Target Market ........................................................................................................................................... | 4 |
Positioning:- .............................................................................................................................................. | 5 |
Product .......................................................................................................................................................... | 5 |
Price...

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