Coca-Cola was founded off of curiosity by an Atlanta pharmacist named Dr. John S. Pemberton in 1886. He created flavored syrup in which he took to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it (The Coca-Cola Company 2015). The distinctive tasting soft drink that was originally created was made for soda fountains. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “CocaCola” as well as designing the trademarked, distinct script, still used today (The Coca-Cola Company 2015).
Coca-Cola’s roadmap starts with their mission, which declares their purpose as a ...view middle of the document...
The Customers then sell Coca-Cola products to consumers at a rate of more than 1.9 billion servings a day (Coca-Cola Company 2015).
Bottling Investments Group
The second strength is the Bottling Investments Group that is a division of The Coca-Cola Company that is dedicated to investing in Coca-Cola bottling operations around the globe. BIG is established to provide leadership which drives growth in critical markets and provides venture capital to move. BIG is incorporated to focus on the long-term sustainability growth and management of its facilities as if they were to be owned by The Coca-Cola Company eternally. BIG has won in every market and strives to become a model of collaboration with other bottlers. BIG is currently residing in 19 countries and continues to work toward maintaining a healthy balance of franchise and Company-owned bottlers in the system (Coca-Cola Company 2014).
The Bottling Investments Group is considered strength because of its distinctive competence to work around the world with bottling operations. Working globally with the bottling companies and establishing leadership drives an overall capital growth. This drives the name of Coca-Cola on a whole new level. With this being said The Coca-Cola Company is one of the largest and most geographically diverse bottlers in the
The Global Problem of Obesity
The impact of obesity is a weakness because obesity is a health concern to all consumers which directly impacts the health of the Coca-Cola business. The world as a whole has became more concerned about the public health consequences of obesity. This has led researchers and health advocates that have targeted Coca-Cola as the blame for consumption of sugar-sweetened beverages. Once the public heard these allegations they spoke out to demand the government to purpose regulation and other measures to discourage the consumption of the beverages.
Coca-Cola can minimize this weakness by promoting that their products be part of an active, healthy lifestyle that includes a sensible, balanced diet and regular physical activity. Consumers who want to reduce the calories they can be encouraged to consume Coca-Cola’s low- and no-calorie beverages. For those consumers that are against diet sodas like me can choose from Coca-Cola’s selection of regular-calorie beverages packaged in smaller portions.
Child Labor and Human Rights
The American Federation of Teachers (AFT, AFL-CIO) are fighting hard to ban all Coca-Cola products from its facilities and events, based on Coke's human rights record. The Union calls on affiliates to partake in the campaigns to remove Coca-Cola products from their schools, colleges, hospitals and other places in which they work. The American Federation of Teachers has over 1.6 Million members that are protesting against Coca-Cola on their child labor and human rights allegations (Corporate Campaign, Inc. 2014).
Coca-Cola can minimize this weakness by enforcing respect for human and...