Course Code: MIB 130 Credit Units: 04
The aim of the term paper is to provide the students with an opportunity to further enhance their knowledge in a sector of their choice by undertaking a significant practical unit of examining and analyzing various aspects of business management at a level commensurate with the learning outcomes of the various courses taken up y them in the ongoing semester.
For students of the first semester, the required term paper is primarily a self worded structured report written by the students after interpreting & analyzing various primary & secondary records of ...view middle of the document...
• Student will be given some discretion in the choice of sector for the term paper and the approach to be adopted.
• The term paper has to be formulated with multi disciplinary aspects explained in the section below.
Focus Areas of Study
1. Principles of Global Business Management (PGBM)
Analysis of International Business Expansion Strategy of 5 companies within the chosen sector while maintaining a scrap book of the latest news & views
2. Marketing Management-A Global Perspective (MMAGP)
o Market Description and Current Marketing Situation with analysis using SWOT & PEST
o Marketing Strategy Assessment
o Competitive Assessment
? Identifying the products' benefits in terms of clinical differentiation.
- For a specific Company within the sector
o Product Assessment and Review for a company within the sector
o Identifying a critical unmet need from the customer and whether the customer will use/buy it
o Obtaining the optimal product profile from customers
o Channel Assessment: Success in existing sales, marketing and service programmes and channels, New Programmes and Channels that could increase revenue etc.
o Brand Assessment, impact of existing campaigns, testing of new positioning initiatives etc.
o Pricing Assessment: Understanding Different pricing strategies adopted by different players
3. Accounting for Managers (AFM)
a. Analysis of Financial Statements of selected 5 companies of the sector.
4. Essential IT Tools & Techniques for Global Managers (EITTGM)
a. Use Statistical Tools & Techniques (predominantly MS Excel & SPPS) to analyze various facts, figures & trends as well as carry out projections & sensitivity analysis.
b. Analysis of ICT trends in the sector
5. Quantitative Applications in Management (QAM)
a. Practical Application of all methods learnt on some form of live data collected for the sector/ company(s) therein.
6. Economic Analysis (EA)
a. Nature of Competition (Number of companies, market share, market dominance, entry and exit barriers etc.)
b. Impact of change in the National Income on the growth of the sector.
c. Impact on the performance (revenue) of chosen sector due to change in...