Test Essay

759 words - 4 pages

Evolution of smart phone industry.

How is the industry doing?
The Indian mobile industry has evolved rapidly. In the first phase of the evolution primary focus was on voice based services. The supply side players have designed and successfully implemented low cost, profitable operational models to tackle the first phase. Internet penetration in India is expected to be driven by mobile and is expected to drive the next growth phase in Indian Mobile industry. In order to cater this growth trajectory mobile handset manufacturers are introducing new products in the market that are technologically advanced.
The India Mobile handset market posted a net growth of 14.7% in FY13 whereas gross ...view middle of the document...

Estimates for 2013
Smartphone sales are estimated to grow approximately by 120% to range between 44 million and 48 million, forming 30% to 32% of total mobile handset sales in the country. Although, currently the user experience on the low-end smartphones (in the sub Rs 8000 segment) is not optimum, it is expected to be corrected towards the end of first half of the year, and the share of smartphones in the sub Rs 8000 segment will grow significantly in 2013. It is expected that Apple and Samsung will be the leading players in premium segment with over 80% (volume) share between them. Samsung is expected to face stringent competition from local Indian players in the low and mid tiers and Apple in the high end).
Indian handset OEMs started showing early signs of replicating their feature phones success (between 2009-11) in the smartphone space beginning Q3 & Q4 2012. The share of Indian players grew from sub 2% in Jan to close to 30% by Dec, 2012 (in volume).And these players have and advantage of distribution and dealers network in rural market across India.
What are top companies in that industry?
Apple, Nokia, Samsung, Sony, LG are the major international brands that produce handset over a variety of range right from entry level handset to top notch premium...

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