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Tims Essay

1945 words - 8 pages

TIM HORTON’S AND ITS ENCOURAGEMENT OF SOCIAL DIFFERENCE

Tim Horton’s, the name that pops up during work breaks, school breaks, the name that has surrounded every corner of the city in Canada and the name that you expect to see on the cup everyone is holding when drinking coffee, but does Tim Horton’s apply to everyone? Does everyone value its service or is it only given appreciated by some? Tim Horton’s was opened in 1984 and was open only to serve coffee and donuts, to some of us, that seems like a great big deal because now Tim Hortons offers a wide range of products to consume in, it has changed from being that ...view middle of the document...

As discussed in lecture three about the definition of culture and it what it has to do with capital, a distinugishment was made between popular culture and high culture. Popular culture was defined as culture consumed by the masses, culture that a large audience enjoyed that made maximum profit, high culture also known as elite culture was “high end creative production enjoyed by the small elite” implying that not everyone fit into this category. First of the bat, what needs to be distinguished about Tim Hortons is, is it a high cultural place of consumption or mass/low? Tim Horton’s is a mass cultural place of consumption where a large amount of individuals enjoy purchasing food. In the branding technique of Tim Horton’s, they use very cheap prices to target their consumer population mimicking products from other top elite franchises. For example during Christmas time when each franchise comes out with their special holiday drinks or baked goods, isn’t it strange that all franchises have similar marketing techniques and similar products, but why is it is that more individuals would rather spend two dollars on their “white hot chocolate” than the six dollars at Starbucks for the same thing, maybe no whip cream, but is that a huge deal? What seems to be the idea is that elite culture is actually going down the ladder and turning into mass culture, is that what usually happens to all culture starts off only appealing to the elite culture? Do more and more people eventually start liking it and it appealing to a larger audience so it turns into popular culture? Carrying Starbucks or second cup may present a status symbol symbolizing wealth and the luxury of expensive drinks but why is it when people are deemed to be “broke” that instead of getting their traditional latte, they switch their norm and get a double double from timmies. The second less common definition of popular culture is to be associated with “what people make or do for themselves”. Tim Hortons and its nationalistic image of being Canada’s national coffee only originated that image from what people created it to be and that can also be linked to globalization which is the “spatialized form of production. Corporations now manufacture goods in the country that provides the cheapest labour and production costs while the goods are consumed in wealthy “post-industrial” countries” (lec 10). Even though Canada is a very wealthy country because of its strong economy, compared to the United States of America, we are nothing, no wonder an American franchise set its footsteps on Canadian soil, it knew the economy and people living in this economy were not the wealthiest or were known to associate in high culture, Canadians are known to be well off, that’s about it. Tim Hortons never originally wanted to provide many other products like it does now, but by starting off with coffee, it developed that brand image of being that famous brew of coffee, that was always fresh. When a lot of...

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