Tommy Hl Essay

3683 words - 15 pages


Rob Sloan
November 21, 2012




NTRODUCTION: Company Overview & Ryder Jeans

Tommy Hilfiger has earned worldwide recognition as one of the top leaders in
premium lifestyle brands. Its high quality “Classic American Cool” preppy fashion
with a refreshing twist is currently distributed in 90+ countries 1. In 1985, with the
support of a businessman, Tommy Hilfiger released his first signature collection, offering
high quality clothes for men, women, and children. The brand became a major hit after
George Lois, a famous advertising communicator released a ...view middle of the document...

These top sellers are sold in Tommy
Hilfiger Specialty stores, primarily located in high profile areas, in the midst of other big
brand names, entertainment, and fine dining.

In 2010, the Tommy Hilfiger brand was sold to Phillip Van Heusen Corporation, also
owners of Calvin Klein, IZOD, Arrow, and Heritage Brands 6. Although the brand was sold to
PVH Corporation, all design processes were still under the leadership of Founder Tommy
Hilfiger. As principal designer, he’s been awarded year after year for his major contribution
to the fashion industry, community organizations, and charities.



ARGET MARKET: Generation-Y Males

Tommy Hilfiger's Specialty Denim Collection speaks to young adults, more
specifically those between the ages of 18 to 28 7. This age group falls into the
Generation Y category, most of which are children of baby boomers.

Hilfiger's Ryder line attracts fashion forward and brand conscious male consumers. They
are classy, sophisticated, well groomed, and stylish young men with entrepreneurial spirit.
They are knowledgeable and technology savvy. They appreciate quality and fashion and
will spend the money to get what they want. They are well educated with high purchasing
power. They value individuality, independence, family, and friends. Social class is a major
factor in their purchasing decisions, as they prefer to stand out by wearing prestige high
quality brands. They enjoy social media such as Facebook, YouTube, and Twitter. They care
about the latest trends and designs in fashion. Being outdoors, playing golf, and travelling
with friends are common interests found in this youthful target market.

Hilfiger Denim ad campaigns are straightforward in their approach to reach its target
market. Commercials, magazine ads, and runway fashion shows display attractive models
wearing the best of Tommy Hilfiger. The brands colors red, blue, and white dominate ad
campaigns, painting a rich and bold image of the company. High quality “Classic American
Cool” merchandise, knowledgeable staff, friendly customer service, and thousands of stores
in premium locations worldwide are reasons why customers remain loyal to the brand.

Those who want cutting edge fashion, denim with a twist, or a mixture of preppy and
urban styles will choose Hilfiger Denim for their choice of jeans 8. Consumers willing to pay
more money for high quality products will enjoy Hilfiger’s Denim Collection. Its versatility
will achieve many great looks from preppy, urban, to retro. Coordinating pieces is very easy
to achieve, as other collections offer a large variety as well.




For this assignment, we chose the Ryder Denim Line to focus our attention
on. The high quality Ryder jean has been popularized for its versatility,
durability, and long lasting comfort. As a top seller in many markets including North
America, The Netherlands, and United Kingdom, these well designed jeans remain a...

Other Papers Like Tommy Hl

Jail Responsibilities Essay

589 words - 3 pages Jail Responsibilities Monique Priorello September 23, 2012 One of the main responsibilities of a jail is to give the officers the correct “Police Correspondence” courses. This is because these courses give the officers the effective basic training that they need to do things such as; Writing of Memoranda, Police Reports, and Civilian Letters. What needs to be done first is make sure that there are NO errors. This means in

Mgt330 Essay

638 words - 3 pages Starbucks Nefertiti Wright Sangita Patel October 15, 2012 STARBUCKS 2 STARBUCKS - 1 - [no notes on this page]I. Job description a. Baristas II. Job specifications a. Duties III. Form of departmentalization STARBUCKS 3 Starbucks Starbucks have been named in the 100 best companies to work for. Starbucks has many job opportunities for people, which require the right job specifications. The employees create uplifting experience

Fight Club

917 words - 4 pages Fight Club is a story of the narrator’s struggle to gain control over his life. He is in search for an identity in the form of manhood. His masculinity is so repressed because of the absence of a father figure in his life. Because of this he creates Tyler, his alternate personality. Tyler is nothing like anyone the narrator has met, he is self assured and completely free. The narrators alternate personality Tyler Durden is the ultimate alpha-male

The Powers Of The Health And Safety Representative

254 words - 2 pages The Powers of the Health and Safety Representative A health and safety representative has the power to: Identify Workplace Hazards The health and safety representative has the power to identify workplace hazards. This power is usually exercised by conducting workplace inspections. Obtain Information from the Employer The health and safety representative is entitled to the same information available to a joint committee member. Under the Act

Lesson Plan

6476 words - 26 pages QWERTYUIOP by Vivien Alcock Table of Contents Introduction About Short Stories The Writer Synopsis Elements Activities Beyond The Text Assessment Answer Key Glossary Panel of Writers [pic] SHORT STORY Welcome to the World of Literature and to Short Stories! We hope you will enjoy working with this guidebook, which has been specially designed to help you prepare your students enjoy the Literature


1227 words - 5 pages Coca-Cola Global Business and Marketing Strategy Introduction As domestic markets mature, it is becoming more and more fashionable for organisations to seek growth through opportunities in foreign countries. Faster communication, new technologies and improved transport links are making international markets more accessible and businesses pursuing a global position can experience an upsurge in brand awareness and cost effectiveness. Global

Facing Poverty With A Rich Girl's Habit

783 words - 4 pages Facing poverty with a rich girl’s habit Adele Strader Professor Chryst English Composition October 22, 2012 Facing poverty with a rich girl’s habit was written by Suki Kim and published in the New York Times on November 21, 2004. The most important point that Suki want to make was that (1) what we have in life can be taken away in an instant (2) do not go bankrupt in South Korea (3) that a person must adapt and endure

3-4-50 Paper

572 words - 3 pages -4-50 paperLack of exercise is a key contributor to disease and death among many people in the United States, regardless of age. It is a well-known fact that exercise results in a healthier lifestyle. Along with tobacco use and poor nutrition, lack of exercise is one of the main issues that people have which leads to high blood pressure, obesity, and other serious health problems. According to a study by UCSD School of Medicine and SDSU


836 words - 4 pages Miguel Beatrice Capitalism is an economic system in which private individuals and business firms carry out production and exchange of goods and services through complex transactions involved in prices and markets. By extension called capitalist higher social class of this economic system ("bourgeoisie"), or to the common form would the individual interests of capital owners in both companies, shareholders and patterns, also called capitalism


1177 words - 5 pages Homelessness in America Homelessness in America is a social problem that we are faced with on a daily basis. Despite the vast number of research done by Americans on homelessness, little is still known about the effect that it has on our society. The overall image that emerges from the effects of homeless people

Mental Health Community Service Essay

509 words - 3 pages Ladesca Smith Nursing 162 Community Volunteer Service Assignment Why you chose this agency? I chose this Sharing God’s Love, because I was interested in what kind of services they provide. I also wanted to know if there was any help out there for the people in need with mental illnesses. I also had lots of my kid’s old clothing that I needed to get rid of, so I donated it to them. Describe the population the agency serves. The

Related Essays

Lafarge S.A Essay

2924 words - 12 pages NAME: IHEKANANDU KINGSLEY N. COURSE: MGMT 292 / F12 N01 TITLE: INDIVIDUAL CASE STUDY (LAFARGE S.A.) SUBMITTED: October 5, 2012 TABLE OF CONTENTS 2. INTRODUCTION 3 3. DESCRIPTION OF CASE 4 4. VALUES 4 4.1. Types of values 4 5. TEAMWORK 7 6. MOTIVATION 8 7. CREATIVITY 9 7.1. Components of creativity 9 8. CONCLUSION 12 9. BIBLIOGRAPHY 13 INTRODUCTION This report aims to provide an in-depth analysis of initiatives pursued by Lafarge as

Finance Essay

665 words - 3 pages Financial statements are the most common tool used for making business decisions. They consist of the balance sheet, income statement and statement of cash flows. The analysis tools used affect all aspects of a company not just a few. A systematic review of the resources a company used to achieve its mission is cost control. Cash flow should be kept at necessary levels for operations is one of the major benefits of cost control. It is a very

Analysis Of Operation Blue Star And Its Effects On The Gandhi Dynasty

934 words - 4 pages The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget, yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star, inflicting damage to the Golden temple, and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians, which lead to an

Regretful Decisions Essay

930 words - 4 pages Regretful Decisions There are many individuals in a child’s life that helps mold them into a well-rounded adult. In most cases, this guidance comes from the child’s parents or other older, but in Sonny’s case, this guidance was expected from his older brother. In the short narrative, Sonny’s Blues, Sonny’s life was adversely affected by the decisions that his older brother made. The decisions that his brother made include leaving Sonny to stay