Week 2 Cango Analysis Report

2352 words - 10 pages

Week 2 Analysis Report
DeVry University

Our DDM Consulting Firm has been hired to advise and help guide CanGo in the restructuring and planning their future endeavors. CanGo is a young fast growing company which is interested in expanding into the online gaming market. This analysis report is the first of a series of reports created by our company to examine CanGo’s current concerns and offer recommendations to fix these issues. At DDM Consulting we believe that success is a team sport and there is no I in team. In saying this, it is going to take the cooperation of the upper management, lower management and CanGo employees for this company to reach its full potential. By implementing ...view middle of the document...

But in order to do this she also knows that everybody must be on one accord and have a clear complete understanding of who the company is and where the company is headed. In order for this to happen effectively, CanGo must come up with a strong Mission and Vision statement. Now let’s separate the two and show the important of both. First lets discus a mission statement. A mission statement defines an organization present state of purpose and answers three basic questions:
1. What a company does
2. Who it does it for
3. How it does what it does.
In short a mission statement simply tells the staff and management the purpose of the organization, who their target market is and what business they are in. Moving on, next we have a Vision Statement. A Vision statement gives a company a sense of long term direction. It points out what an organization wishes to achieve over a given period of time. It also builds strong inspiration and cohesiveness in the organization while at the same time providing a clear direction of where the organization wants to be in the next five, ten, or more years.
In short a Vision statement describes the organization's vision for the future. It provides an organization a strong sense of direction as well as an end destination point for management and staff to strive to achieve through their diligent work ethics. (Evans, 2010)
Without a Mission and Vision statement the company is missing key components to measure it’s long term success, are much need parameters to keep the company in line when things get chaotic. A company with no Vision and Mission statement to lead and guide them in our professional opinion is just floating around in limbo and will soon find itself with declining profit margins and little to no growth. (Evans, 2010)
Our recommendation is for Elizabeth and her upper management staff to sit down and talk about the future of CanGo. In doing this, they need to come up with a clear complete Mission statement that clearly defined who the company is, what good and or services they provide, and who they provide them to. By doing this you will helps employees and lower management better understand the mechanics of the business and be more excepting to things such as company-wide decisions, organizational changes, and resource allocation. In the long run this will lessen resistance and ease workplace conflicts. (Evans, 2010) Because most companies struggle with creating an effective Mission and Vision Statement, we recommend that CanGo utilize OnStrategy to help develop their mission and vision statement. OnStrategy offers not just published information on why an organization needs a mission and vision statement but they also offer online step by step video’s with directions on writing a mission and vision statement. Since the primary target audience of CanGo are online technically inclined customers, it is important that their mission and vision statement is fun yet Clear and Concise. (OnStrategy , 2014)...

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