This website uses cookies to ensure you have the best experience. Learn more

Westjet Case Essay

1686 words - 7 pages

Consultant Report
I. Introduction
WestJet began as a Canadian low-cost carrier which has been growing rapidly and has experienced domestic and non-domestic expansion. Its unique corporate culture of engagement and invested interest is based on creativity, innovation, care, productivity and fun which has been its sustainable competitive advantage in the market.
II. Issues
WestJet is experiencing some underlying issues and problems which threaten the success of future growth. First of all, there is a lack of knowledge and experience necessary to further develop their cultural-business complex to assure the sustainability of the corporate culture in their growth. As well no discernable ...view middle of the document...

However, if this system does not have the foundations and flexibility to support the growth, it will be very difficult to assure a sustainable corporate culture.
WestJet’s system has worked since the foundation of the company; however, they need to know if the system is flexible enough to make adjustments based on the market situation. If they want to grow, they need to hire people who fit with their culture, and to develop employees inside of WestJet who embody the culture to fill the new positions derived from growth. According to Chatman and Cha (2003), it is more convenient to hire people who fit in their culture than to hire people who fit in the job. People can acquire knowledge develop new skills; however, it is difficult to fit them in a specific corporate culture (pp. 26) . If they do not train and motivate employees to follow the procedures and the values which characterize West Jet culture, they will lose their competitive advantage.
An example of the issue of growth and sustaining corporate culture is the outsourcing of positions in foreign countries. WestJet’s outsourcing dilutes the corporate culture it depends on. WestJet has externalized these positions because they do not provide a competitive advantage however as WestJet grows more foreign positions will be required. The growth of outsourcing will become an issue as the two competing factors collide: efficient cost-effective operations versus sustaining corporate culture. They need to consider whether to engage these people in the company or to simply internalize these positions or to find some middle ground between the two.
Another example of the issues facing WestJet is the pilot negotiations. The pilots’ disagreement with the contract offered threatened the future operations and the growth of WestJet. A major element WestJet’s success is that their pilots are non-unionized, and have cross-functional jobs. According to Pfeffer (2005), cross-utilization and cross-training is one of the thirteen practices to produce sustainable competitive advantages. Cross-utilization and cross-training motivate employees to improve their skills (pp. 97, 100-101). These features have let WestJet gain market share and have lower costs. If pilots do not maintain their engagement with the underlying corporate culture and agree with the contract in terms of the compensation plan, they can go on strike or even unionize. At this point WestJet would have to increase the fare costs, and Air Canada could become a potential competitor. The pilots are in this moment linchpin positions in the organization. WestJet sees the compensation plan as the unique motive for retention. Money is not the only reason why employees leave their jobs. Feelings, satisfactions, connections and links make people stay at their jobs (Mitchel, 2010, pp. 102) .WestJet does not have a strategic retention policy other than bonuses and the program to promote employee investment in WestJet stocks.
IV. Alternatives...

Other Papers Like Westjet Case

Analysis Of Operation Blue Star And Its Effects On The Gandhi Dynasty

934 words - 4 pages The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget, yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star, inflicting damage to the Golden temple, and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians, which lead to an

Regretful Decisions Essay

930 words - 4 pages Regretful Decisions There are many individuals in a child’s life that helps mold them into a well-rounded adult. In most cases, this guidance comes from the child’s parents or other older, but in Sonny’s case, this guidance was expected from his older brother. In the short narrative, Sonny’s Blues, Sonny’s life was adversely affected by the decisions that his older brother made. The decisions that his brother made include leaving Sonny to

Jail Responsibilities

589 words - 3 pages Jail Responsibilities Monique Priorello September 23, 2012 One of the main responsibilities of a jail is to give the officers the correct “Police Correspondence” courses. This is because these courses give the officers the effective basic training that they need to do things such as; Writing of Memoranda, Police Reports, and Civilian Letters. What needs to be done first is make sure that there are NO errors. This means in


638 words - 3 pages experience for the people who visit the stores and make perfect beverages. Within this paper I will - 2 - [no notes on this page]discuss and answer the four questions asked from the case student in Chapter three about Starbuck’s structure. The job description that I choose to explain is that of a Baristas. As a Baristas, a person will be the face of the company being that they are the first person seen when customers walk in. Delivering great

Fight Club

917 words - 4 pages Fight Club is a story of the narrator’s struggle to gain control over his life. He is in search for an identity in the form of manhood. His masculinity is so repressed because of the absence of a father figure in his life. Because of this he creates Tyler, his alternate personality. Tyler is nothing like anyone the narrator has met, he is self assured and completely free. The narrators alternate personality Tyler Durden is the ultimate alpha-male

The Powers Of The Health And Safety Representative

254 words - 2 pages The Powers of the Health and Safety Representative A health and safety representative has the power to: Identify Workplace Hazards The health and safety representative has the power to identify workplace hazards. This power is usually exercised by conducting workplace inspections. Obtain Information from the Employer The health and safety representative is entitled to the same information available to a joint committee member. Under the Act

Lesson Plan

6476 words - 26 pages QWERTYUIOP by Vivien Alcock Table of Contents Introduction About Short Stories The Writer Synopsis Elements Activities Beyond The Text Assessment Answer Key Glossary Panel of Writers [pic] SHORT STORY Welcome to the World of Literature and to Short Stories! We hope you will enjoy working with this guidebook, which has been specially designed to help you prepare your students enjoy the Literature


1227 words - 5 pages Coca-Cola Global Business and Marketing Strategy Introduction As domestic markets mature, it is becoming more and more fashionable for organisations to seek growth through opportunities in foreign countries. Faster communication, new technologies and improved transport links are making international markets more accessible and businesses pursuing a global position can experience an upsurge in brand awareness and cost effectiveness. Global

Facing Poverty With A Rich Girl's Habit

783 words - 4 pages Facing poverty with a rich girl’s habit Adele Strader Professor Chryst English Composition October 22, 2012 Facing poverty with a rich girl’s habit was written by Suki Kim and published in the New York Times on November 21, 2004. The most important point that Suki want to make was that (1) what we have in life can be taken away in an instant (2) do not go bankrupt in South Korea (3) that a person must adapt and endure

3-4-50 Paper

572 words - 3 pages -4-50 paperLack of exercise is a key contributor to disease and death among many people in the United States, regardless of age. It is a well-known fact that exercise results in a healthier lifestyle. Along with tobacco use and poor nutrition, lack of exercise is one of the main issues that people have which leads to high blood pressure, obesity, and other serious health problems. According to a study by UCSD School of Medicine and SDSU


836 words - 4 pages Miguel Beatrice Capitalism is an economic system in which private individuals and business firms carry out production and exchange of goods and services through complex transactions involved in prices and markets. By extension called capitalist higher social class of this economic system ("bourgeoisie"), or to the common form would the individual interests of capital owners in both companies, shareholders and patterns, also called capitalism

Related Essays

Week 8 Checkpoint Jetblue And Westjet

549 words - 3 pages JetBlue and Westjet: A Tale of Two IS Projects Week 8 Checkpoint Case Study Questions By: Cicely Sawin 3/21/2014 IT/205 Catherine Williams Over the past years, customers have been heavily relying on airline reservation systems to book their tickets, reserve seats, pay for the tickets and also check-in online. For customers, this has been a very convenient method and they are able to easily plan

Thesis Essay

4639 words - 19 pages CASE STUDY # 1 JETBLUE AIRWAYS PROF. AHSAN DURRANI Submitted by: IMRAN UL HAQUE (4282) Q.NO.4 WHAT IS YOUR ASSESSMENT OF JETBLUE`S FINANCIAL PERFORMACE DURING FISCAL YEARS 2003-2007? ANALYZE THE FOLLOWING RATIO`S. | 2007 | 2006 | 2005 | 2004 | 2003 | Gross Profit Margin | | | | | | Operating Profit Margin | 0.0595 | 0.0537 | 0.0282 | 0.0877 | 0.1673 | Net Profit Margin | 0.0063 | (0.00042) | (0.01176) | 0.0364

Lafarge S.A Essay

2924 words - 12 pages NAME: IHEKANANDU KINGSLEY N. COURSE: MGMT 292 / F12 N01 TITLE: INDIVIDUAL CASE STUDY (LAFARGE S.A.) SUBMITTED: October 5, 2012 TABLE OF CONTENTS 2. INTRODUCTION 3 3. DESCRIPTION OF CASE 4 4. VALUES 4 4.1. Types of values 4 5. TEAMWORK 7 6. MOTIVATION 8 7. CREATIVITY 9 7.1. Components of creativity 9 8. CONCLUSION 12 9. BIBLIOGRAPHY 13 INTRODUCTION This report aims to provide an in-depth analysis of initiatives pursued by Lafarge as

Finance Essay

665 words - 3 pages Financial statements are the most common tool used for making business decisions. They consist of the balance sheet, income statement and statement of cash flows. The analysis tools used affect all aspects of a company not just a few. A systematic review of the resources a company used to achieve its mission is cost control. Cash flow should be kept at necessary levels for operations is one of the major benefits of cost control. It is a very