This website uses cookies to ensure you have the best experience. Learn more

Young Female Motivations For Purchase Of Organic Food In Malaysia

3162 words - 13 pages

CHAPTER 1: INTRODUCTION
Nowadays, the demand for organic food is dramatically growing in Malaysia, but, there are a few factors that may influence the consumer intention to buy organic food.
We are search for the related topic and we finally interested to review the study on organic food acceptance, titled Young Female Motivations for Purchase of Organic Food in Malaysia, that been conducted by Jane See Siou Zhen and Shaheen Mansori. The research was published on 2012. Their research work revolves around the consumer behaviour and attitude towards organic food in Malaysia. The broad aim of this research is to review critically the study of organic food purchase in Malaysia.
According to ...view middle of the document...

CHAPTER 4: LITERATURE REVIEW
This chapter details all the relevant study completed so far with relevance to consumer behaviour and organic food. The question posed in this research was derived by analyzing theories and patterns from previous research work which helps us to comprehend the topic better. According to this study, the author use two differ theory, which is diffusion of innovations theory and theory of planned behavior.

4.1. Diffusion of innovations Theory
The authors opinion regarding to this theory process is, a very significant tool in the marketing communication field due to it can examine on minor level that who are the possible target audience or examine on major level that the company who are considering technology and economic development.

Another sources that defined the innovation as any idea, object or practice that considered as novel by any groups of society (Roger, 1995; Mansori, 2010, Nezakati, Ali, Mansori, Ang, 2011). According to Schumpeter (1939); Tidd, Bessant and Pavitt (1997) as in Nezakati, et al., (2011) mentioned that innovation marketing idea where is a process of creation of new ideas into products.

Somehow of rather, the gaps was found by the author was examined which is, diffusion of innovations theory have four fundamental theoretical elements of diffusion of innovation theory which assist marketers to analyse product information, characteristics of innovation and categories of adopters in order to classify potential consumers to adopting the novel product or organic food.

4.2. Theory of Planned Behaviour

In complete the study, the author also use Theory of Planned Behavior in order to enhance the understanding of the study. Personality trait and social attitude are referring to concepts of behavioral dispositions and played an important role to explain and foresee human behavior (Ajzen, 1988; Campbell, 1963; Sherman & Fazio, 1983 as in Ajzen, 1991).
According to Ajzen (1991) interpret Theory of Planned Behaviour (TPB) is a theoretical model using measure of behavioural disposition and foresee behaviour in a brief examination of past efforts. It is important area in cognitive self-regulation.

Furthermore, Ajzen also define that Theory Planned Behavior is used to examine human behavior where lead by three aspects; first aspect is behavioral belief define as beliefs towards expected consequences of behavior, second aspect is normative belief where define as belief towards normative expectations of others, and last aspect is control belief which is belief towards the existence of issues that can enable performance of behavior TPB is a theory use to evaluate and foresee consumer actual behavior and consumer intention. The definition of individual’s intention is to capture the motivational factors that affect behavior and how tough individual ready to try so as to perform the particular behavior.
Hence, above are two theory that been used by the author in order to complete...

Other Papers Like Young Female Motivations For Purchase Of Organic Food In Malaysia

The Generation Of Young Christains In This Last Day

331 words - 2 pages A Generation of Young Christians 1. We are always right and we never accept correction..A corrector is seen as an enemy 2. We love to sing in church, but do not read our bibles at home 3. We are full of lust, sensuality and emotions and we call it love 4. we want to have wonderful marriages, but by the time we are 25years we've spent almost ten years in relationships already. Sometimes we may have had more boy lovers and girl lovers

Food And Wine Pairing In The Region Of Italy

3798 words - 16 pages an assortment of styles and will be explored through detailed descriptions of wine characteristics, styles as well as through the explanations behind the eight chosen food and wine pairings. In addition, this literature will examine the costing of wine portions, a brief history of the four regions that will be discussed and finally our conclusion of Italian viticulture based on the information discovered throughout the research conducted

Identification Of Local Smes’ Development Barriers In Food Service Industry In Kingdom Of Saudi Arabia (Ksa)

8819 words - 36 pages opportunities for investors with low or medium financial capabilities. Moreover, it is important study because of the services provided by the sector for the huge population, Saudi and non-Saudi, citizens and residents. Nevertheless, the available information and data about the food service industry in KSA is too weak and superficial compared to the vivid current status of the market. As a result, this study could contribute to build a data

During My Three-Day Food Intake I Learned About Myself. There Are Many Benefits Of Good Nutrition. ”Medical Online” States “Besides Helping You Maintain A Healthy Weight, Good Nutrition Is Essential...

355 words - 2 pages food intake. After recording my dietary intake for three days through the Wiley iProfile and reviewing the reports, I have found that this provides a better scope of my eating habits and the nutritional value in each thing I eat. According to the Wiley iProfile 2.0 (2010) I am within the recommended range for protein the range is from 68-240g and I only received 69g. I am on the lower end of the range. The main sources of protein recorded in my

Key Drivers For The Growth Of Hospital Industry In Nepal

834 words - 4 pages Key Drivers for the growth of Hospital industry in Nepal 1. Technological advancement Technological advancement not only helps in the growth of the manufacturing industry but also helps in the growth of service industries like hospital by the advancements in medical technologies. Advancement in technology has shortened the adoption curve for new technologies; the benefits of the advancements are clearly visible in terms of smoothening

Implementation Of Supply Chain Management For Adoption And Integration Of Centralized Communication In Railway Industry In Sydney, Australia

2599 words - 11 pages Implementation of Supply chain Management for adoption and integration of centralized communication in railway industry in Sydney, Australia Prepared by 9-5-014 Introduction The Australian Transport and Logistics (T&l) industry is the soul of our country's financial well‐being, creating 14.5% of Australia's GDP and giving more than 1 million employments over 165,000 companies1. Without it our blossoming assets trades, our rural yield

Report On The Use Of Facebook In The Organisation Including A Code Of Practice For Its Use

1095 words - 5 pages click on this a list of eight categories will drop down, you will be required to fill in all these details. Step 1. Your organisation, A list will drop down and you will pick the appropriate one (Bar) Step 2. Fill in Business place/Name Step 3. Street Step 4. City Step 5. Zip code (0000) for Ireland Step 6. Phone number Step 7. You will read the Facebook term and when you agree click the box. Step 8. Click (Get Started

Discuss The Different Ethical Positions That Various Stakeholders Are Taking In The Use Of Corporate Funds For Research Into Obesity

5469 words - 22 pages corporate funds for research into obesity This report will first discuss the major stakeholder fast food and Soft Drink Corporation ethical positions in making decision in funding researcher into obesity, Business main motive is to earn profit, most of the businesses are mainly profit motivated, they only care about the income they can earn to sustain and grow, company follow ethical learning and growth, it cares only about itself. Soft

Using Material From Item A And Elsewhere Assess The Usefulness Of Modernization Theory As An Explanation For Differences In The Levels Of Development Of Different Societies. (18 Marks)

811 words - 4 pages Using material from item A and elsewhere assess the usefulness of modernization theory as an explanation for differences in the levels of development of different societies. (18 marks) When the Second World War ended, it became clear that countries in Africa, Asia, Latin America and the Caribbean were remaining poor despite exposure to capitalism and the rational scientific ways of thinking that underpinned this economic system. There was

Outline The Process For Developing Nursing Standards Of Practice And Identify The Different Entities That Might Be Involved In Developing A Standard Of Practice

303 words - 2 pages When outlining the process for developing standards of practice the American Nurses Association relies on members as the first link in developing an official resource. Members are nominated to a working group that researches the issue at hand and writes a statement before going to the ANA for final approval. This bottom-up approach ensures the standards are current and accurately represent nurses across the nation (ANA 2014). The Department

You Are The Cfo Of A U.S. Firm Whose Wholly Owned Subsidiary In Mexico Manufactures Component Parts For Your U.S. Assembly Operations. The Subsidiary Has Been Financed By Bank Borrowings In The United...

296 words - 2 pages You are the CFO of a U.S. firm whose wholly owned subsidiary in Mexico manufactures component parts for your U.S. assembly operations. The subsidiary has been financed by bank borrowings in the United States. One of your analysts told you that the Mexican peso is expected to depreciate by 30 percent against the dollar on the foreign exchange markets over the next year. What actions, if any, should you take? Depreciation is a reduction in the

Related Essays

Implementation Of Gst In Malaysia Essay

3421 words - 14 pages ? Currently RM46.5 Billion is allocated to Development Expenditure which will be dedicated to projects that improve the well-being of the people and bring about national development. The additional revenue collected from GST once implemented in 2015 would increase the funds available for social infrastructure such as health, educational and public facilities which will improve the standard of living in Malaysia and progress closer to the goal

Pricing Of Organic Foods In The Kozhikode Region

877 words - 4 pages palatable. The stop asking which product would suit them best, and stop being engaged with the process of the transaction. With organic foods the product is different enough from the regular agricultural produce to bring customers who are actively engaged and looking for value in terms of quality and personal relevance instead of just price. Therefore it is critical that we do not price in such a way as to draw direct comparisons to the

Use Of Enzyme In Food Processing

3719 words - 15 pages the detergent, personal care, leather, textile and pulp, and paper industries. A recent survey on world sales of enzymes ascribes 31% for food enzymes, 6% for feed enzymes and the remaining for technical enzymes. A relatively large number of companies are involved in enzyme manufacture, but major players are located in Europe, USA and Japan. Denmark is dominating, with Novozymes (45%) and Danisco (17%), moreover after the latter taking over

Brand Equity Of Food Restaurants In Karachi

5393 words - 22 pages BRAND EQUITY OF FOOD RESTAURANTS IN KARACHI SYED MEHDI RAZA & TARIQ JALEES Abstract The objective of this study was to measure consumers’ perception on the brand equity of the fast food chains operating in Karachi. The selected fast food chains for the purpose of this research were KFC, McDonalds, Subway and Mr. Burger. A closed ended questionnaire based on a liker rating scale was developed. The questionnaire was based on