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Zappos Delivering Essay

2198 words - 9 pages

Case Study 3: Zappos: Delivering Customer Satisfaction

Ruby Holmes

Strayer University

Ethics and Advocacy for Human Resource Professional

(HRM 522)

June 7, 2015

Dr. Leslie Wills

Case Study 3: Zappos: Delivering Customer Satisfaction
1. [Analyze the manner in which Zappos’ leadership has fostered a culture of ethicalness in the company. Zappos was able to capture the uniqueness of talented individuals by cultivating a craving to welcome an enhance way of culture’s that is like a running river that can’t stop running. To date Zappos efforts to strategize well defined plan’s has been amazing in terms of employing innovative, creative minds ...view middle of the document...

Zappos have fostered a culture of ethicalness in the corporation also by. The ethical process centered approach does not mean a complete lack of interest in overt acts but the major concern is now the process generate. What would be the character of an ethical individual and unethical consequences? It simply means that interest is now in developing and establishing a moral climate, not in enforcing an act centered moral code. Secondly, in the process centered approach no behavior can be regarded as beyond moral concern. Lastly, everyone is somehow responsibility involved in any process centered moral and ethical situation. Continue to seek out talented and creative individuals to take their corporation to the next level of success and conduct market research and analyze those results to forecast the next latest trend that customer are willing able to utilize their purchasing power capabilities. To understand how an individual gifts and abilities can be used productively to further the vision of the organization.
2. Determine the major impacts that Zappos’ leadership and ethical practices philosophy have had on its stakeholders. The Zappos business model is built around developing long-term customer relationships. Zappos has built a proven record that it does not have to compete in the price war. With that being said its outstanding cyber record speaks volume of the corporation and its quality of customer service and quantity of profitable margin. Zappo have strategically and tactically invented a corporation that lives and breathe to create a stress free internet merchandise total shopping experience. Zappos currently out sales their competitors of on-line vendors. Zappos has the capabilities to offer a variety of cyber selections such as unthinkable items of shoes, apparel, accessories, and home products, with every shopper dream of free shipping and full refunds within five business days of your returns date. Zappos willingness to think outside of the box has made a name for the corporations by employing a phenomenal innovative and creative diverse group of visionary individuals whom have made a cutting edge cyber industry. Zappos corporation make a personally commitment to serve the customers and employees has made them one of the most desirable places to work national and internationally that rewards with internal promotions. Unlike other corporations Zappos have been able to maintain its unique culture and continues efforts in developing innovative categories such as clothing and merchandise markets.
Examine three (3) of the ethical challenges that Zappos faces. Zappos ethical challenges includes; every company, responsible or not, faces ethical challenges. Zappos has addressed some critical challenges, handling them with agility, strength, and precision.
1. The first ethical challenge was the 2008 Layoff. Due to economic times Zappos had to lay off eight percent of their highly valued employees. ...

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