This website uses cookies to ensure you have the best experience. Learn more

Zip Car Essay

886 words - 4 pages

ZipCar Marketing Case Write-Up

ZipCar provides a low-cost alternative to car ownership, traditional car rental services and other vehicle leasing programs. ZipCar operates a subscription based model. Members are required to pay annual fees that would in affect grant them the right to reserve a car at a pre-specified time. ZipCar is headquartered in Boston and commenced operations in 1999; by 2005 it became the largest active car-sharing company in the United States with over 30,000 registered customers1. ZipCar provides a convenient service for individuals who either (i) do not own or could not afford a car, (ii) instances where cost of inconvenience is too high ( i.e. parking, ...view middle of the document...

Customers stand to benefit tremendously from the flexibility in reserving a car unlike traditional car rental services, prices did not fluctuate greatly if cars were reserved minutes before use. Each ZipCar was assigned a permanent parking space. All Memberships included a ZipCard that customers used to unlock their reserved cars. ZipCar members would pay hourly fee that would include, insurance and gas. Members who washed their cars would receive an additional free hour. The option to rent a car by the hour is an added benefit for customers, who may only require use of the car for just a few hours. Traditional car rental services charge by the day so if a customer only needed the car for an hour he or she would be charged a flat daily rate ranging from $30-$60 as opposed to paying an hourly rate of $8.50 in the state of North Carolina1.


ZipCar has established a unique network of public parking lots to house their fleet of vehicles across the United States. ZipCar would only pay to occupy a few parking spots. ZipCar has cleverly forged strong partnerships with universities which have granted ZipCar various assigned parking spaces for their fuel efficient vehicles in order for the university to meet their ‘green’ initiatives. Students and faculty would still be required to pay usage and membership fees should they desire to use the ZipCars. ZipCar has subtly provided the user with incentives to be a collaborator, for example members who wash their reserved cars upon return are either refunded $15 or granted an additional free hour of usage. The Customers are also responsible for returning the cars to the same exact locations where the cars were picked up. ZipCar operates a business model where the onus of responsibility lies mostly...

Other Papers Like Zip Car

A Midsummers Nights Dream Essay

5595 words - 23 pages : ___________________________________________________________________________________________________________ Full Last Name Maiden Name First Name Middle Initial ___________________________________________________________________________________________________________ Physical Address Apt # City State Zip Code ___________________________________________________________________________________________________________ Mailing Address/PO Box Apt # City State Zip Code

Measuring Customers’ Satisfaction With E-Government Services In Egypt

7327 words - 30 pages -customer portals. Examples of these services are vast including; birth and death certificates, property taxes, vehicle taxes, income returns taxes, shop licenses and renewal, car driving licenses, traffic fine bills, personal documents, and education. The discussion of E-service quality in the public sector is even more limited. The existing body of literature on E-service quality lacks integrating the measurement of customer satisfaction

Business Plan

5328 words - 22 pages and assumptions. But then, that’s the value of the process. So make time to do the job properly. Those who do never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data. Page 2 of 31 Business Plan OWNERS Your Business Name Address Line 1 Address Line 2 City, ST ZIP Code Telephone Fax E-Mail Page 3 of 31 I. I. II. III. IV. V. VI

Venture Capital

7046 words - 29 pages capital revs up the engine fast till it attains sustainable speed to change the gears from idea to IPO stage. With the fuel alone, one can’t drive the car. It needs fuel injector, accelerator, lubricator and many other accessories. Lubricating oil is needed even at starting stage otherwise the engine will cease. Entrepreneurship is a key factor in promoting growth in output and employment. Consequently, to encourage new start-ups, most governments in

Lafarge S.A

2924 words - 12 pages NAME: IHEKANANDU KINGSLEY N. COURSE: MGMT 292 / F12 N01 TITLE: INDIVIDUAL CASE STUDY (LAFARGE S.A.) SUBMITTED: October 5, 2012 TABLE OF CONTENTS 2. INTRODUCTION 3 3. DESCRIPTION OF CASE 4 4. VALUES 4 4.1. Types of values 4 5. TEAMWORK 7 6. MOTIVATION 8 7. CREATIVITY 9 7.1. Components of creativity 9 8. CONCLUSION 12 9. BIBLIOGRAPHY 13 INTRODUCTION This report aims to provide an in-depth analysis of initiatives pursued by Lafarge as


665 words - 3 pages Financial statements are the most common tool used for making business decisions. They consist of the balance sheet, income statement and statement of cash flows. The analysis tools used affect all aspects of a company not just a few. A systematic review of the resources a company used to achieve its mission is cost control. Cash flow should be kept at necessary levels for operations is one of the major benefits of cost control. It is a very

Analysis Of Operation Blue Star And Its Effects On The Gandhi Dynasty

934 words - 4 pages The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget, yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star, inflicting damage to the Golden temple, and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians, which lead to an

Regretful Decisions

930 words - 4 pages Regretful Decisions There are many individuals in a child’s life that helps mold them into a well-rounded adult. In most cases, this guidance comes from the child’s parents or other older, but in Sonny’s case, this guidance was expected from his older brother. In the short narrative, Sonny’s Blues, Sonny’s life was adversely affected by the decisions that his older brother made. The decisions that his brother made include leaving Sonny to stay

Jail Responsibilities

589 words - 3 pages Jail Responsibilities Monique Priorello September 23, 2012 One of the main responsibilities of a jail is to give the officers the correct “Police Correspondence” courses. This is because these courses give the officers the effective basic training that they need to do things such as; Writing of Memoranda, Police Reports, and Civilian Letters. What needs to be done first is make sure that there are NO errors. This means in


638 words - 3 pages Starbucks Nefertiti Wright Sangita Patel October 15, 2012 STARBUCKS 2 STARBUCKS - 1 - [no notes on this page]I. Job description a. Baristas II. Job specifications a. Duties III. Form of departmentalization STARBUCKS 3 Starbucks Starbucks have been named in the 100 best companies to work for. Starbucks has many job opportunities for people, which require the right job specifications. The employees create uplifting experience

Fight Club

917 words - 4 pages Fight Club is a story of the narrator’s struggle to gain control over his life. He is in search for an identity in the form of manhood. His masculinity is so repressed because of the absence of a father figure in his life. Because of this he creates Tyler, his alternate personality. Tyler is nothing like anyone the narrator has met, he is self assured and completely free. The narrators alternate personality Tyler Durden is the ultimate alpha-male

Related Essays

Smart Phone Advertising Essay

1219 words - 5 pages branded music channels. To promote engagement, audio segments can be accompanied by clickable display ads offering coupons or product information. One potentially big category for Pandora this year, particularly when it comes to local markets, is political advertising. Like the car dealerships, campaigns can zero in on voters by age, ZIP code or Congressional district. (Or, just in case a race turns musical, by genre.) By trying to take ad dollars

Mental Health Community Service Essay

509 words - 3 pages population that the agency serves is those with financial difficulties. They may have lost their job or had an unexpected expense where their car needed repaired. Identify the services provided by the agency. They rarely see the homeless population. Identify the services provided by the agency. The services provided by the agency are food services and clothing. Most clothing items are from donations. They will also help with $100.00 of your

Political Micro Targeting & Ten Tribes

912 words - 4 pages into segments and quickly calculate the potential for each individual voter to swing from red or purple to blue. For some, political micro-targeting signals the dehumanization of politics. For others, this type of sophisticated analysis is a highly efficient way of pinpointing potential voters. For example, the analysis of a voter in Richmond, Virginia, simply identifies the number of his or her school-age children, type of car, zip code

Tailgating Lifestyle Essay

1338 words - 6 pages , plastic zip bags, sharpies, masking tape, and all of our favorite condiments, spices, and seasonings. These are considered essential tailgating utensils. At the store we also bought food that we planned on eating at the game including kebabs, burger patties, hot dogs, buns for hotdogs and hamburgers, chips of all flavors, fruit and vegetable arrangements, last but not least condiments and toppings for hamburgers and hotdogs. These supplies were just