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get a great meal in a fine dining restaurant for the same price as a meal in a fast food restaurant, or cheaper. I have noticed the price of many meals in the fast food industry raise a great deal in the past years which makes them of equal price as a meal in a fine dining restaurant.
As my friend told me “A person is more likely to return to a restaurant if the service was perfect and the meal was just alright, whereas the meal was perfect and the service was not the best.” This quote can tells you about fine dining, it is not based on the quality of food alone, but the service you provide. Guests in a fine dining industry will notice the overall appearance of the staff before
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people usually go to. However most international restaurants are expensive. Mostly hotels and some high class areas serve international food therefore this puts off potential customers due to the high price, there is no middle therefore that is that gap in the market, an international restaurant that offer good quality food with a good reasonable price. A new business could establish itself there if it can only beat the fast food restaurants in Jeddah, which is another major issue as people in Jeddah love their fast food therefore their advertising must be persuasive and eye catching as to obtain as many customers and create a customer base.
(These are the most known restaurants in
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Mini-Case 1 Analysis - Shake Shack
Shake Shack is an American fast-casual chain based restaurant in New York City, United States, founded by Danny Meyer. Fast-casual restaurant is one of the fastest growing concepts of the restaurant industry over the last decade. Unlike old-fashioned fast food restaurants, the fast-casual restaurant market is not saturated, and franchise opportunities flourish for the businessperson.
According to the latest industry research, of the total sales the restaurant industry recorded in 2014, fast casual restaurant’s portion was small at about 8%, but the segment grew at a rate of 13%, more than three times the 3.8% growth rate by the industry overall.
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too great, customers would unquestionably leave this market and venture to other restaurant
segments. Because fast casual restaurants have been able to maintain a reasonable price to offer
its product to customers, the restaurant segment was able to maintain reasonable growth even
during the economic downturn of 2008-2009. For example, revenues increased and net income
nearly doubled from 2008 -2009 at Chipotle Mexican Grill (Chipotle 10-k, 2011).
The threat of new entrants is extremely high in the fast casual segment. The reason
existing fast casual chains must understand that there is a threat of new entrants is because there
are very few barriers to entry. It is
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us and get us refills. The only problem with the service was that our check was a bit delayed getting over to the table, but its understandable considering how busy they were. While dining at Red Lobster the service was fantastic. The server was very attentive and took very good care of 99% of our needs fast and efficiently.
I enjoyed my experience greatly and will continue to be a Red Lobster customer. The Red Lobster restaurant makes the best out of everyone’s visit. During my visit I enjoyed the atmosphere, the taste of the food, and the friendly service. As Red Lobster continues to treat its guests like family, this well-known seafood restaurant will remain my favorite restaurant ever.
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senior of the community in the way that they do, so their opinions may be high as well. As far as the concern about the restaurant possibly acquiring the stigma of “an old peoples’ restaurant’,” people go to McDonald’s for the price and convenience, so I feel they will still patron the restaurant. When most people go to fast food restaurants, they look at the line at the drive-thru and inside the restaurant as an indication of the type and speed of service I think I may get. If the seniors are getting their initial meal and then sitting down to socialize for the...
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trend is the expanding interest in, and availability of, organic food ingredients. Several restaurant chains have dedicated their mission and vision statements to seek out the finest ingredients. It is no secret that many fast food chains use cheap ingredients that even compromise the nutritional value of the food it serves. However, several fast casual chains refuse to compromise the integrity of the ingredients used in its menu options. The use of produce that comes from sustainable practices is becoming more and more important to customers after so much light has been shed on how animals are treated before being used for food. This has even prompted many chains to purchase produce from
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Panera Bread Company
Panera Bread Company is a place where patrons can get quality food of its menu without waiting for long period of time. Panera Bread Company competitors are fast food chain restaurant and other place that provide on the go services.
The major tactic that this company has applied is to provide variety of deli-style menu with attractive ambience for its patrons. The menu provide quality food for patrons, it contains varieties of sandwiches, fresh baked breads, soups and freshly brewed coffees. The company’s is to deliver types of food for patrons who may be on the time crunch and do not wish to sit down and eat. Panera Bread is known for its fresh baked bread, and
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knowing that they are apart of the story of being involved in sustainable food. Chipotle is actually the number one restaurant in America to buy the most sustainable food. Steve Ells stated, “He does not want any suffering associated with his restaurant.” Steve Ells’ core beliefs have set him apart from many other comparable Mexican fast-casual restaurants. I believe a major strength for Steve is his consciousness to sustainable and organic food, which is such a popular preference today. Many fast food chains lack this quality, which is why I believe Chipotle stands out amongst the rest, thanks to Steve.
Steve Ells goes the extra mile in his managerial position. He does not oversee everything from a lofty desk in the city. Instead, he is out at the thousands of Chipotle Restaurants overseeing and taking the initiative to talk with all of his employees. Steve is an involved hands-on manager with his: menu items and ingredients, store managers and employees, and customer servic
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is a fast food restaurant, and normally customers are expected to eat and leave. But because of the over staying of the senior citizens they’re most likely to become more like a European style restaurant wherein the customers are never rushed and feel very comfortable lingering.
Bridget’s McDonalds is located in a city with many seniors.
• New Potential Customers
A place that seems busy might be seen as a good place to go and a friendly place. This opportunity can open up to new potential customers.
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Threats (for Sussi’s)
* Another healthy food selection could move into this area.
* Increase food prices
* Inflation affecting operations for food, labour, and restaurant operating costs.
* Keeping trained efficient staff.
* Economy- people getting laid off and spending less money eating out.
Other competitors of Sussi’s restaurants are fast food chains such as Subway and KFC. While these are not direct competitors of Sussi’s because of the different market niche that they operate in, these companies still compete for the same market share of individuals dinning out. And all the fast food companies are within the same geographic area.
CASH FLOW &
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the market has witnessed sturdy growth in the past few years, it remains largely under pervaded and purposive in the metropolitan cities.
INTRODUCTION TO FAST FOOD
Food that can be prepared and served instantly i.e. “fast” is known as Fast Food. Although any meal with very less preparation time can be considered as fast food, but the term refers to food that is sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away.
Different types of outlets may be stands or kiosks, without any shelter or seating, or quick service restaurants. Franchise operations which are part of restaurant chains have
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inexpensive from fast food restaurants like McDonalds, Taco Bell, Kentucky Fried Chicken and Pizza Hut. By the age of 15 David was already more than 200 pounds. He then began to change the way he ate after joining the Navy Reserves when he was in college. David believed that most of the teenagers who lived like the way he did won’t turn their lives around, because they’re under the golden arches to a most likely fate of lifetime obesity.
It states that before 1994, diabetes in children was generally caused by a genetic disorder. Today there are 30 percent more of childhood cases of diabetes in this country. David suggests that no one should eat more than one meal from any fast food restaurant
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healthier. In fact, according to a recent survey by the National Restaurant Association, 19% of all customers are actively seeking out healthy alternatives when dining out (franchisedirect.com, 2011). This is a direct result of obesity rates constantly rising in the United States. Furthermore, several restaurants competing in the fast casual sector have made conscious efforts to offer rather healthy meals to their customers. Certainly, realizing that customers are seeking out healthy options when dining out will prompt the industry to enjoy much success in the coming years. A third trend is the expanding interest in, and availability of, organic food ingredients. Several restaurant chains have
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Basic details about the service organization that is designed.
Industry- Fast Food
Name - FAST & TASTE
Vision - Provide the quality food at a reasonable price
Mission - To ensure the best possible experience for the customer so they leave
with a positive opinion about their experience.
Slogan - Your 1st Choice
Location – Nugegoda town
Ownership- Sole ownership
The market can be segmented into three target populations:
• Individuals: people that dine in by themselves.
• Families: a group of people, either friends or a group of nuclear relatives dining together
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SWOT Case Study #1 McDonald's "Seniors" Restaurant
Suzanne Drolet is manager of a McDonald's restaurant in a city with many "seniors." She has noticed that some senior citizens have become not just regular patrons - but patrons who come for breakfast and stay on until about 3 PM. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $1.99, and refills of coffee are free. Every fourth Monday, between 100 and 150 seniors jam Suzanne's McDonald's for the special offer. But now almost as many of them are coming every day - turning the fast-food restaurant into a meeting place. They sit for hours with a cup of coffee
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viral marketing related subjects from some well known fast food brands websites to get the effects that may impact customer satisfaction.
1.2 Study statement
Fast food companies are considering viral marketing in their marketing mix more widely threw well deliberated employment of current social networks in the internet to increase their direct and indirect effects over customers. In this proposal we are going to study the effects of viral marketing dimensions of promotion, awareness, trust and association over fast food restaurants customers’ satisfaction.
1.3 Study questions
What are the effects of viral marketing on fast food restaurant customer’s satisfaction?
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Alexander Hernández Martínez
Prof. R. Martínez
McDonald’s Corporation: Firing on all cylinders
while preparing for the future
McDonald’s Corporation is the largest fast food restaurant chain in the world, operating more than 32,000 restaurants in 118 countries. In 2008, McDonalds and Wal-Mart were the only stocks in the Dow Jones to end the year with a gain. From 2007 to 2008 they raised revenues in billion dollars earning above average returns. Its ability to create value for its stakeholders is impressive, but this trend hasn’t always been the same. This mini case study takes place in the year 2003 when for the first time they had a
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Kentucky Fried Chicken and the Global Fast-Food Industry
1.0 Source Problem
The change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market, KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate, oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted in KFC¡¦s focus on expansion of their international markets.
2.0 Secondary Problems
2.1 Short Term
- New product introductions are slow.
- Market research inefficiency. Eg. Germans were
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The following report shows the reasons as to why Taco Bell restaurants should be an investment. This report is designed for Ms. Yolanda Yorbon, the current boss at Yolanda’s Yummy Restaurant. She has asked me and my research team to do some investigative work and present it in a long formal report. This will help her to determine which fast food franchise she should make an investment in between McDonald’s, Taco Bell, and Burger King. I will be examining the background behind the business, start-up costs, commitment, locations, requirements to work, requirements to franchise, and the ongoing fees for Taco Bell. Ms. Yolanda’s expertise is in the area of Mexican food. She
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great cook and I, always watched her and want to be like her one. I wanted to open a restaurant and make money doing what I was good at. J & L will be selling food from various categories. The products will include fast food for the customers as well as some form of soul food as there are various African American people living in the area in which, the organization will be carrying out its activities.
J & L has to make sure that, it works in a proper manner towards the achievement of its goals. J & L has to perform various kinds of activities for achievement of its goals in an appropriate manner. The activities of J & L include financing activities, human resource management
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increase animal welfare standards in poultry farms, other foreign fast food restaurants operating in India like McDonald's7 and Burger King8 had improved the treatment of animals specially raised and slaughtered for food.
Only KFC had not acted. Though PETA had organized other protests earlier, the crippled chicken campaign became the precursor for more intensive protests. PETA's was one of the many shows of protest against KFC's Indian outlet.
KFC was founded by Harland Sanders (Sanders) in the early 1930s, when he started cooking and serving food for hungry travellers who stopped by his service station in Corbin, Kentucky, US.
He did not own a restaurant then, but served people on
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way they allow their families to eat, especially their children. Eventually, their children will be obese and severely sick because of poor social status, minorities makes poor choices, some are unemployment , low income and society marketing of, “Cheap Food.” Researchers have shown the effects of diabetes on complications of cardiovascular disease is more severe among members of most ethnic minority groups in western countries as among populations of developing countries where an increased waist-to-hip ratio is a strong predicator of, “ischemic heart disease.”
Fast Food, Poverty, and Job Discrimination is destroying our young generation, even though others may argue differently.
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Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. The industry was founded by Colonel Sanders. The corporation is based in Louisville, Kentucky and now regarded as the most famous chicken restaurant chain. It can be noted that each day, nearly eight million customers avails the products and foods offered by this fast food chain. KFC is among the most popular fast food brands in the world. Started out in the fifties, KFC now boasts of operating, franchising, and serving a worldwide chain of around 11,000 fast food restaurants that prepare, package and sell a menu of ready to eat foods. However, despite of the established brand of KFC Corporation and
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Individual Project Proposal
1. System Introduction & System Type
In today’s age of fast food and take-out, many restaurants have chosen to focus on quick preparation and speedy delivery of orders rather than offering a rich dining experience. Until very recently, all of these delivery orders were placed over the phone, but there are many disadvantages to this system, including the inconvenience of the customer needing to have a physical copy of the menu, lack of a visual confirmation that the order was placed correctly, and the necessity for the restaurant to have an employee answering the phone and taking orders.
What I propose is an online
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stance among their loyal customers who goes to fast-food burger restaurants about 16 times a month and likes sports, movies, music and video games. The typical customers’ uses about five of those visits at Burger King, Chidsey said (Assoc. Press, 2007).Price is designed to be competitive advantage. The range of price and set of packages provided is really affordable and reasonable. Burger King had offered their burgers as cheap as RM1 in Malaysia during limited time promotion. That consensus could break down because Burger King’s competitors will fear the 700-restaurant chain could gain a competitive advantage if its products get a reputation for cheapest price.
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charge of what will ultimately reduce the rise of this obesity epidemic.
David Zinczenko’s article “Don’t Blame the Eater” shows how children are launching a lawsuit against the fast-food industry, for making them fat. His perspective puts the fault for the growing rate of obesity on the fast-food industry. This informs us that fast food companies should protect themselves by providing the nutritional information people need to make informed choices about their “health hazardous” products; and should be regulated by the government and courts. Zinczenko shares his personal experience about being fat and how it is rational for American children to often go to fast food restaurant, because
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away from others. This was a very nice beginning to our date.
b. At this time of day the restaurant is not crowded because it is after lunch and most people are back at work. the waiters and waitresses were not very busy.
c. Getting the customer seated as quickly as possible is one example that will influence current customers to come back and possibly recommend other to go as well.
d. Keeping the employees attentive to the people coming in and leaving and clearing tables as soon as they can are ways to ensure that customers are seated fast.
2. Observation #2
e. Once we were seated, the wait time for us to be served was absolutely deplorable. It took nearly
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finding the very best ingredients, raised with respect for animals, the environment and the farmers (chipotle.com). This mantra is what drives every action of Chipotle from planning for obtaining sustainable products with a growing company to organizing their employee structure in order to keep employees around for a long time. With this mission and vision, Chipotle Mexican Grill is able to differentiate them and rise above the fast food industry and evolve into a “fast-casual” restaurant on the move.
Launch to Now: A Detailed Timeline
Chipotle Mexican Grill was originally created as a stepping stone for Chipotle’s founder, Steve Ells. Ells, an inspired chef
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" (Kamal, Ather and Shahid, 2005). By the 1990’s the competition in the catering business became intense (Kamal, Ather and Shahid, 2005) along with restaurants. According to Farrukh (1999) ‘Dining out’ is growing in popularity. More than 11 million people dine out regularly. In the past, most local hotels and restaurants served traditional foods. Recently, however, ethnic and fast foods, including western-style/ Chinese style fast food, have become popular and an increasing number of fast food chains have been successfully established in the major urban areas. The sector is dominated by numerous and midsized Family restaurants in which 62% are family restaurants, 15% are fast food restaurants, 6
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Management Functions in a Company
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.
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its rivals have soared. McDonald's shares are down about 2% since the start of the year, closing at $94.45 Friday.
Demographics help shed light on McDonald's woes. Data compiled for The Wall Street Journal by restaurant consultancy Technomic Inc. point to an age problem for the chain. Customers in their 20s and 30s—long a mainstay of McDonald's business—are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill Inc. and gourmet-burger chain Five Guys Holdings LLC.
Increasingly, younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal.
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staff and the flavorful aroma of our authentic Japanese-style cooking, Yoshinoya is the delicious fast-food alternative Americans crave.
Prepared from the finest ingredients, our Beef, Chicken, Shrimp and Vegetable Bowls are cooked to perfection and served with our exclusive sauces and broths over freshly steamed rice. The result? Yoshinoya meals are bursting with flavor, nutritious and completely wholesome. We have the kind of meals you can feel good about choosing - and we never sacrifice taste!
The Meaning Behind Everything We Do
To truly understand what sets Yoshinoya apart, just look to our logo. Designed by our founder, Eikichi Matsuda himself, our “bull horn” logo takes it's
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fast service. HP is designing an experience for the health conscious, those who want fast food will go elsewhere. The final major trade off will be flexibility versus quality. With sourcing fresh, local ingredients there comes the compromise on variety based on seasonality of the production. If the freshest ingredients are to be used there will have to be some seasonality to the offering and thus a decrease in the flexibility of the product offering. While all of these trade-offs are significant they will be essential in maintaining the differentiation of the service concept.
7. Critical Success Factors
Healthy Portions will succeed and prosper in the restaurant market due to its
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McDonalds And Burger King Compare And Contrast Draft
August 23, 2013
University Of Phoenix
McDonalds and Burger King remain two of the most popular fast food restaurant choices for those who are looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether you call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods. So, In order to choose between them, one must look deeper than the menu. Both Burger King and McDonalds offer their customers quick, easy, and
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Chipotle sells high quality Mexican fast food. As in their market strategy, they keep things simple offering three options: burritos, burrito bowls (Salads), and tacos. Their meets consist of steak, chicken, shredded steak, pork with toppings of salsa’s, cheese, sour cream, and guacamole, also offering the options of chips and beverages on the side. It is the healthiness of their product that pushes their product strategy. They strive to support humane food sourcing and organic farming, providing only the best ingredients of its customers.
Chipotle’s prices are higher than your average burrito restaurant due to the high quality of its food. Since gaining popular
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Discuss the type of product the company will offer and identify its primary characteristics.
McHealth Inc. is a firm that competes in the restaurant and fast food industry, which is forecast to growing successful in the fast food industry. Due to highly competitive and changing environment the management is looking to introduce a new market to mainstream America to meet the need of the trending healthy lifestyle on the go.
McHealth Inc product offering will consist of a healthy food options that compete within the fast food industry. The organization will offer organic lean turkey, beef, chicken, and veggie burgers on multi-grand bun, sweet baked potatoes fries, or variety of healthy
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fast-food chains and grocery stores.
Sonic yet another major competitor owns 2,700 locations and reported in 2003,
2.4 billion in revenue which is 6.2 percent increase. They also reported an
increase of net income by 20 percent. Its unique drive-in restaurant business is the
largest in America and it broad menu and atmosphere along with oldies music
attempt to emulate an era long past. Sonic has specialty soft drinks and frozen
shakes and malts. Over the years Sonic has tried to focus on it items that are fun
and novel. Since its founding the company has experienced non-stopped growth.
In 2004 Sonic expects earning per share to rise 16 to 17 percent due to the
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York in the second full year of operation .
• To achieve a 30% market share on the American market .
• To achieve a 40% profit margin by year three.
J-Kungfu fast food brand offers nutritious steamed food in the United States - initially in New York. The restaurant will build its image as a authentic Chinese food restaurant first, and then will begin to compete with KFC and McDonald’s, and finally takes up a large market share to spread Chinese flavor. We value our relationships with current and future customers and hope to communicate our appreciation to them through our outstanding, guaranteed service quality. Besides exploiting the overseas market, we have another
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Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. Kentucky Fried Chicken (KFC) Corporation, based in Louisville, Kentucky, is the world's most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world.
KFC was founded by Harland Sanders (Sanders) in the early 1930s. He started cooking and serving food for hungry travelers who stopped by his service station in Corbin, Kentucky, US. KFC has been a brand and operating segment, of Yum Brands since 1997 when that company
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McDonalds is a very successful and famous fast-food restaurant in the world, the reason in being successful for McDonald's Franchise is about: Consistency, innovation and resiliency. At first, the characteristics of consistency.
"If I had a brick for every time I've repeated the Phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them (Ray Kroc, 1955)". Kroc saw a business opportunity that simply cannot be resisted that he decided to offer McDonalds a chance to begin a brand new area in franchising their restaurant concept. “Quality, Service, Cleanliness and Value” as Kroc's motto to opened his first McDonald's
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looked at the figure, opened up his drawer, read his horoscope, and agreed to sell it. Sanders apparently became disenchanted with the deal, telling the Washington Post, "I don't like some of the things John Y. done to me. Let the record speak for itself. He over-persuaded me to get out." Massey and Brown changed the restaurant's format from the diner-style restaurant envisioned by Sanders to a standalone fast-food take-out model. Giving all their restaurants a distinct red-and-white striped color pattern, the group opened over 1,500 restaurants, including locations in all 50 U.S. states and several international locations. The concept caught on because it was the best chicken
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Describe the company’s profile. Identify the industry that the firm is operating in. Carry out an internal analysis of the firm (organization audit) using a range of sources and producing a reference list. P2.1, M2
The American Burger King Worldwide Holdings Inc. is a global franchising company operating in the fast food industry. Burger King is a well known brand all over the world. It is the second largest fast food burger chain with their main product being hamburgers.
Originally founded in 1954 by Keith Kramer and Matthew Burns, but was subsequently acquired by two franchisees, James McLamore and David Edgerton. The first restaurant was opened on December 4th in 1954 in Miami
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Michael Lord English 101 9/20/14 Process Essay 1
How to Eat a Chicken Nugget
Ordering and eating chicken nuggets can be a difficult feat, but if you do it right they can be very delicious. There are many wonderful types of chicken nuggets, and one example would be the ones that are served at a fast food restaurant. Another type are the ones you can buy frozen from the grocery store. The two types are totally different so don't get confused. “Whether you're a current or former fan, one thing that's important to know is that all nuggets are not created equal” (Jackson). So the one that we will be learning how to order and eat are the flavorful chicken nuggets from the fast food
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of strategic initiatives to attain its current
McDonald’s soon saw competition from rival fast-food restaurants such as Hardee's,
Wendy's, and Sonic. Consequently, the corporation expanded its operations strategy, which
initially included only generating revenue from the McDonald’s fast food chain of restaurants
(Patton, 2011). Subsequently, McDonald’s has increased its market share through its acquisitions
of smaller restaurant chains such as Donato’s Pizza, Chipotle Mexican Grill, and Boston Market.
MCDONALD’S CORPORATION 3
This strategy is aimed at the corporation generating additional revenue from multiple income
sources (Michael, 2007). The acquisition
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Chick-Fil-A is a fast food chain that specializes in chicken sandwiches. That being said, product specialization is the way to go. Chick-Fil-A takes pride in serving high end quality chicken. In an ongoing effort to meet customer needs, preferences and product attributes, they have ‘invested seven years of testing and more than $50 million to reinvent its grilled chicken recipe. Introducing a new lineup of grilled chicken entrees will give the chain one of the most nutritious and expansive grilled menus across the quick-service industry’ (Restaurant Magazine, 2014).
Adrian Oliman, in his research titled, The Art of Chick-Fil-A Retailing has concluded the following: “The Primary target
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is certainly an unattractive industry for new entrants, which must overcome high fixed costs of entry, economies of scale disadvantages, strong brand recognition among existing chains, and the risk of strong retaliation by existing competitors.
4. What are the fast-food industry's key success factors?
· Product quality and consistency. Q
· Service. S
· Cleanliness. C
· Perceived Value. V
· Global brand awareness.
Restaurant companies use the acronym Q S C V to refer to the industry’s key success factors. Because of intensified competition in the mature and increasingly saturated U.S. market
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profit that is at least 2% of sales.
a) Market Focus/Analysis
The restaurant targets middle to lower-middle class families with children, as well as adults and seniors, located in Orlando, Florida. The area within 15 minutes of the store has 10,000 families, mostly from lower to middle class neighborhoods. Average family size is 4 people per household. There is no direct competition; however, there are fast food restaurants like McDonald’s, Taco Bell and Wendy’s in the geographical target market. The lower to middle class population is growing at about 6% per year over the next five years in this area.
The product is Italian food served buffet style, in an
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1. Identify the key elements in McDonald's global marketing strategy (GMS). In particular, how does McDonald's approach the issue of standardization? Does McDonald’s think global and act local? Does it also think local and act global?
McDonald’s global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald’s global marketing strategy (GMS) is a vital elements in McDonald’s business model restaurants system that can be set up virtually anywhere in the world and the restaurants themselves offer the consumers a chance to experience for themselves a fast food legend. McDonald’s business model, depicted by the “three-legged
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restaurant that is fast food restaurant situated near Lucerne, Switzerland. Our system is based on planning, implementing and training our employee with documenting different check list and procedure. Food Safety management system includes following.
Quality Management System which is an ideal for Food Issues for Food Safety Quality Management Systems.
* Procedures Manual
* Record Templates
* HACCP Manual containing the HACCP Calculator
* Standard for Food Safety Training Module
* Global Standard for Food Safety Gap Analysis Checklist
* Quality Manual
PLANNING & DESIGNING OF SYSTEM.
Step One: Introduction to the Global Standard for Food Safety