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Marketing Proposal – Smartphone
Write a marketing proposal for an organization which is going to develop and introduce a high technology electronic device,be it new tablet pc or a smartphone
1. Introduction………………………………………...........…… 1
2. New ProductDevelopment…………………………………... 2
3. Positioning and product life-cycle management…………….. 3
4. New Product lines and brands management………………….4
Appendix A – Interview question and questionnaires…………...................... 15
Marketing Proposal – Smartphone
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LABUAN SCHOOL OF INTERNATIONAL BUSINESS AND FINANCE
UNIVERSITI MALAYSIA SABAH – LABUAN INTERNATIONAL CAMPUS
PRINCIPLES OF MARKETING (GT00803)
SEMESTER 2 2014/2015
1. COURSE SYNOPSIS
Kotler et al (2014) states that marketing is about creating customer value and building profitable customer relationships. It begins with the understanding of customer needs and target markets, designing customer-driven marketing strategies and programs, building customer relationships and capturing value for the firm. This module offers students with basic understanding of the marketing theory and concepts from a global perspective and application of soft skills among them throughout the assessments
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An assignment on
business policy and strategic management
TATA GLOBAL BEVERAGES LIMITED
A strategy for the DIVERSIFICATION IN SMARtPHONE BUSINESS
Dr. S.S. Patil
13323 Ritesh Raut
13324 Yogesh Sathe
13325 Sandesh Shendkar
13327 Amit Bhusare
13328 Harshal Patil
13329 Dev Roy
TATA TEA LTD.: DIVERSIFICATION IN SMARTPHONE BUSINESS
AN OVERVIEW OF TATA TEA LIMITED
* TATA Tea was set up in 1964 as a joint venture with a UK based James Finlay and Company to develop value added tea.
* From a mere share of 3% in the mid 70's to become India's second largest tea producer, Tata tea has
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If you want to keep your smartphone safe from scratches, spills, thumps, and drops, chances are high you'll be buying a thick, heavy case. There just aren't that many truly rugged phones around these days, and the few that do take a beating don't have all the smarts. Bridging these worlds is the Samsung Galaxy S5 Active. Its stronger physical design and same best-in-class specs as the Galaxy S5 make it a brawnier-than-average smartphone to pocket. Still, without a truly rugged construction or deep sports modes, you'd be better off thinking of it as a hulkier Galaxy S5, than as a truly impervious handset made just for hardbodies.
And that's mostly OK. Samsung never claims that the Active
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, network, and a smartphone.
A. AT&T has been one of America’s leading carriers since the beginnings of mobile phones.
1. Discuss AT&T’s Wi-Fi and 4G throughout the country.
2. AT&T’s coverage reaches over 97% (300,000,000 people) of the United States population (AT&T).
3. According to Top Ten Reviews, AT&T has one of the largest varieties of shared data plans (Top10Reviews).
Transition: AT&T‘s shared data plan and coverage throughout the United States also has a network that can be easily adjusted to meet our needs.
B. AT&T Business Network would be the best option for our sales team here at the Atlanta Hawks.
1. This plan allows us to add, drop
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The Samsung Galaxy S II is a worthy heir of the best-selling smartphone with the Android OS, and it will surely have similar market success due to its impressive features, excellent display, modern and elegant performance, advanced and up-to-date user interface with an abundance of functions.
There's no question this is going to be Samsung's best smartphone, and it will surely satisfy the needs of even the most demanding of users.
All the top U.S. wireless carriers offer a version of the original Galaxy S, and it seems likely they will be picking up its newest version later this year.
• Very good display
• Elegant design
• TouchWiz 4.0 user interface
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volume will continue to ascend rapidly. In the next 1-3 years, Garmin would adoption higher rates and increasing popularity of the market in regards to Smartphone. Garmin aggressiveness and determination will excel the expectation of the market by expanding and developing in the new market.
Garmin cash-flow valuation suggests an intrinsic value of $116.00 and about 25% discount this based on current price market. Garmin NPV to date is 1,285,791, IRR to date is 86, 858, ROIC to date is 822, 334 and the ROE to date is 4,471,338.
Development of Non-Business Core
Garmin long-term ability to change direction is possible due to the consumer preference. PND and Smartphone’s
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IT Experience Pre-Assessment
March 30, 2015
IT Experience Pre-Assessment
How long have you used a computer?
I have been using computers for about 20 years.
What are the top three software applications you use frequently?
The top three software that I frequently us is office, Netflix, and PowerPoint.
Do you have a Home network? Did you set it up by yourself?
Yes I have my own home network and yes I did set it up myself.
Do you use a Smartphone? Have you downloaded the University of Phoenix app?
Yes I have a smartphone and also I have the University of Phoenix App.
How many IT specific courses have you taken at any school?
This would be my
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number of GPS enabled devices that provide navigation features, then the combined sales of Samsung, Motorola, HTC and Nokia devices make the others’ position on the market just an insignificant detail.
When Google announced that turn-by-turn navigation will be available for the free Google Maps, TomTom shares lost 20% of their value and Garmin’s 16% (Wortham Jenna, 2009) showing that consumers were awaiting for the convergence of smartphone features with those provided by a PND.
I think it is very unlikely that there will be a market for dedicated PND. GPS is already a given in almost any smartphone regardless of manufacturer or carrier. Personal navigation will
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sales piled upto Rs 35,946 crore as compared to Rs 31,330 crore in FY12. The sale of Smartphone primarily contributed for this growth. According to the data received from CyberMedia Research (CMR) that tracks shipments of mobile handsets on a monthly basis, India registered 73.5 million mobile handset shipments for the period January-April 2013, registering a growth of 11.1% year-on-year. During the same period, 9.4 million smartphones were shipped in the country, a growth of 167.3% on an annual basis.
Form Factor | Unit Shipments Jan-Apr ‘13[million] | Growth (YoY) Jan-Apr ’13 over Jan-Apr’12 | Unit Shipments Apr’13 [million] | Growth (YoY) Apr ’13 over Apr’12 |
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INTERNATIONAL EXPANSION AND GROWTH
Currently, Xiaomi only operates in Asia and is predominantly sold in China, but has revealed plans to expand to other markets in the near future. Chances of success in them are rather high and, moreover, the organisation can further solidify its position in China and increase smartphone sales not just internationally, but also domestically. The foreign locations in which Xiaomi is most likely to prosper are countries with developing economies such as Brazil, Mexico, Russia, Turkey, India, and Southeast Asia and the reasons for the possible prosperity are the developed methods and the reputation of the company.
GOOD QUALITY AND AFFORDABILITY
Until recently, it was
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* Customer Service: Human touch, more outlets, good accessibility, self-service software version upgrade to keep up with the new release of other smartphones.
* Wide range of application service: The phones should not only provide the basic needs like talking, text messages and camera but they should also provide users with informative applications (San Diego 2011).
In today’s society, the popularity of smartphone has increased and also shown to have taken up a significant market shares. There was a report that shows more than 296 million smartphones were shipped last year (Reisinger 2011). An editor, Scott Steinberg, at Digital Trends had
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portfolio both of which correlate with revenue growth and expansion. Its manufacturing process which is heavily vertically integrated provides a short time to market allowing it to turn out new products at a much faster rate than its competitors and provide cost savings which are passed on to customers (Worstall, 2013) . Samsung is the 7th most valuable brand in the world fuelled by its success in the smartphone and TV industry (Interbrand, 2014) (Forbes, 2015). Its product innovation and design capability has allowed it to win 11 consecutive awards at the consumer electronics show (Samsung, 2014) and has strong commitment to producing ecologically friendly products (Han, 2010).
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TAX TREATMENT OF PRIVATE JET EXPENSES
Alex Jones owns a small software company, Find Donuts, Inc in Michigan. A patent on a smartphone application named Find Donuts which is designed to locate donuts shops, is the only asset of Find Donuts, Inc. With the intention of promoting the sales of the Find Donuts smartphone app and increasing company revenue, Alex Jones attended a computer conference in June 2010, in San Francisco.
Alex also owns a Christmas tree farm in Oregon. Primary purpose of this farm being profit but not leisure, it qualifies as a business to be reported in Schedule C of Alex’s federal income tax return. In December 2010, Alex paid a visit to this farm to
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This is a free example essay on iPhone:
The iPhone is a multimedia enabled smart phone designed, manufactured and marketed by Apple Inc. The first of its kind was introduced in early 2007 and since then it has gained great popularity among its users. The smartphone has a variety of complex and advanced functionalities and its use has always left the users delighted. It can function as a camera phone, portable media player, visual voicemail and can be used for text messaging. The device has been used on several occasions as an internet client in web browsing, email and Wi-Fi connectivity. Just like the iPad, navigation through the device’s capabilities is through its wide multi-touch screen
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of Melandria. With that being said, I have chosen the Ubuntu Touch as the official phone for Eduboost’s future projects.
One of the factors I focused on in the beginning is how much each phone would cost. Due to the fact that our shareholders and donors have given us a set budget, I wanted to be certain that the phone we use was as practical and cost efficient as possible. According to the CNET, the Firefox OS is offered for $25 with a compatible smartphone. That is a huge difference in price when it is compared to the Ubuntu Touch, which is priced at $170 with a compatible smartphone. When factoring in the 170 Eduboost members, the total cost of Firefox OS phones would be $4,250 for the
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Case 10 – Teams 1-4-6
Apple, Inc. in 2010
Despite the effects of ongoing poor economic conditions in the United States, Apple Inc.
celebrated record quarterly revenues and unit sales of computers during its third quarter of 2010.
In addition, the company’s newly released iPad tablet computer had sold 3.3 million units
between its April 3, 2010 launch and the June 26, 2010 quarter end. The company also sold 8.4
million iPhones during the quarter. Most of the smartphone units sold during the third quarter of
2010 were iPhone 3GS models since the new iPhone 4 launched only four days prior to the close
of the quarter. Although there had been some criticism
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, which serves rich-media ads.
Question for developers: Can you justify the energy you are using?
• Apps that keep waking the smartphone from sleep mode or prevent the smartphone going into sleep mode, drain the battery. Handsets go into deep sleep when inactive to conserve battery life, but can be woken – in Android this is called a wakelock – by tasks that need to perform essential tasks. (For a deeper technical understanding of how this activity saps energy, see this AT&T Labs paper). Apps abuse this by regularly waking the smartphone to check the server for updates, new content, mail and messages, or to report back on user activity or location.
Question for developers: Is checking for
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Nokia smartphones provide security and device management capabilities for both the business user and company IT needs. For most business users, security is a transparent feature that enables safe usage of the smartphone. Companies whoenable their employees to access email and other intranet data from smartphones, security accompanied with device management, provides tools to protect sensitive company data against unauthorized access.
Security foundation Nokia Lumia smartphones are shipped from the factory with a pre-installed Nokia certificate. Certificate is used to validate that the smartphone is running Nokia validated authentic software. Certificate is always checked at
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BUSINESS CONCEPT AND STRATEGY
Smart Charge functions as a mobile battery-sharing application to all iPhone users seeking sustainability in their battery life. Unlike ChargeBite or Juice Pack Air Case, we provide a superior service at a lower price, targeting an infinite market of potential consumers.
My venture aims to solve issues related to mobile battery usage, acknowledged by the fact that society has become increasingly dependent on the capabilities of our particular smartphone carriers. The problem I aim to address can be categorized as an economically friendly alternative to purchasing expensive portable chargers as well as the convenience of having a wireless charging
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Extreme Burner is a very popular racing game for the popular video game consoles that is ready for the Smartphone market. This project’s primary goal is to convert Extreme Burner to a programming format that is compatible with smart phones running an android operating system. This project is only for the Android operating system and does not include any other Smartphone operating system. The following is a task list for this project:
1. Schedule meetings with the stakeholders of Extreme Burner.
2. Gather information from the programmers of the console version of Extreme Burner.
3. Create a budget for the project.
4. Create a timeline and deadline for the project
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the major acquisition of QNX, RIM announced in September of 2010 that it will be producing a tablet computer the BlackBerry PlayBook. The playbook is to use QNX technology in its operating system. The announcement also states the release date for this device is expected to be in early 2011. In the month of November 2010 Apple surpasses RIM as the number two smartphone vendor (Nokia is number one at this point), putting more pressure on RIM to continue advancements (Mawston, 2010). The release date of the Playbook ends up coinciding with the release of Apples iPad 2, so the release date is pushed back till April 2011. The Blackberry Playbook is released in twice as many retail locations as
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Pest Analysis Of Italian Environment
PEST Analysis for the Apple Smartphone
1) Political Environment
From the political point of view Italy is an ideal country where to export our product. It has good international relationships, especially with other EU countries where we are already present and with the USA. There are no restrictions to the importation or the exportation of capitals and goods. The accounting system follows the International Accounting Standards (IAS), the same adopted by all EU countries, and quite similar to the American’s General Accepted Accounting Principles (GAAP). There is a stable political regime with a multi-party system, which can ensure the certainty of law
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of Paid Posts, recent investments in areas such as video, growth on the smartphone platform and the momentum of our restructured advertising team.
Is its subscription fees and circulations increasing or declining?
On the digital subscription side, we finished the quarter with 44,000 net new additions, a 20 percent year-over-year increase and our best quarterly result in nearly two years, with our core products making the larger contribution to the total this time around. We saw strength across all marketing channels, most notably in the consumer education and international segments.
The New York Times Company Reports 2014 Third-Quarter Results. Retrieved from http
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technology is unimaginable and accelerating. On one hand, technology simplifies our lives by reducing number of tedious tasks to be performed. They have created applications that can be downloaded on your smartphone which give access to communicate with all major sectors. Such as, online shopping, online banking,online transportation (Uber), rent reservation for apartments (Airbnb) and many more. For instance, a person does not need to go to a bank to pay their bills or transfer money. They can just do so with a click of a button from the comfort of their home. People are more satisfied with these new applications due to it being less time consuming and easier to understand.
On the other
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secure and takes place in short ranges. Student ID cards and smartphones are equipped with NFC chip, which communicates with device. Smart phones hoist rate is elevating day to day, according to UN poll survey 5 out of 7 students use smartphone at university level. Applications for Android, IOS and windows stores are vividly developing to support the NFC.
Initially NFC technology is introduced in certain services, within a year they are completely introduced into almost every possible service. This limitation is to reduce the emphasizing effect, generally when new technology change is performed. Enabling NFC in universities will offer tremendous advanced technology to serve the university
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ultimately extended the range of products and services the company could offer its customers ("OfficeDepot-Company History", 2013). By 2005, Office Depot had more than 30 worldwide websites with e-commerce sales totaling $3.1 billion. Office Depot have made significant investments in mobile commerce. Their reported m-commerce sales totaled $20.1 million in 2012. Office Depot created an m-commerce website, smartphone apps for iPhones and Android phones, and an iPad app that recreates the chain’s weekly ad. Customers can use the smartphone app to browse, search, and buy all products Office Depot sells. Customers can also sign in to their Office Depot accounts and process transactions within the
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real-world business situations, exceptionally in the technology industry. For example, Samsung released the Galaxy smartphones to compete with the Apple iPhone. However, rather that duplicate Apple’s smartphone layout, it created its own. Samsung was a lower competitor in the smartphone industry, but today have a strong, loyal customer base and managed to surpass Apple sales in 2013.
Another example of the use of the blue ocean strategy is Forever 21. The main competitors of Forever 21 are Abercrombie & Fitch, Aeropostale, American Eagle, and Gap; which have seen revenue and margin drops since Forever 21 entered the market of teen-clothing retailors. According to Business Insider (2014
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). Interactive walls display photos of common grocery staples. Using smartphones, shoppers can buy products by photographing QR codes printed on the images and paying through their phones. Purchases are delivered to customers' homes. The further development of internet technologies such as smartphone technology is likely to see Tesco expanding its operations using this platform to sell products.
v) Ecological forces
An example of how ecological/physical forces may impact on Tesco is illustrated in the concern of pollution control. Plastic waste is detrimental to the environment and in response Tesco has a number of initiatives to reduce plastic bag use such as offering home grocery deliveries
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Nuovo says the company had prototypes that anticipated the iPhone. Dan Krauss for The Wall Street Journal
"Oh my God," Mr. Nuovo says as he clicks through his old slides. "We had it completely nailed."
Consumers never saw either device. The gadgets were casualties of a corporate culture that lavished funds on research but squandered opportunities to bring the innovations it produced to market.
Nokia led the wireless revolution in the 1990s and set its sights on ushering the world into the era of smartphones. Now that the smartphone era has arrived, the company is racing to roll out competitive products as its stock price collapses and thousands of employees lose their jobs.
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access and the full spectrum of messaging features including email with attachments, (6) offer a range of entering and navigating larger amounts of on-screen data, such as a QWERTY keyboard, scrolling wheel, touch screen, on-screen text entry, shortcut keys, etc, and (7) accommodate expandable memory options (Jurgensen, 2011).
Jurgensen also writes about operating systems (OS) for smartphones in that it can support both Mac and Windows OS similar to the OS on desktops and laptops. This enables smartphone users to run multiple applications at the same time. It also allows for the smartphone to successfully sync with another computer if the OS are compatible with each other.
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smartphone models hit stores on Friday in many countries across the world, including Australia and China.
CREDIT: REUTERS/ADREES LATIF
Daily Digit: 9 million new iPhones
Breakingviews: Smartphone fruit salad
* Tech »
* Asian Markets »
* Media »
* China »
(Reuters) - Apple Inc sold 9 million new iPhones during their first three days in stores after China joined the list of launch countries for the first time, prompting the company to issue a rosier financial forecast.
Shares in the company closed up 5 percent at $490.64 on Monday after the company said revenue in the fiscal fourth quarter would gravitate towards the high
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surprised that Standard Chartered Bank has taken this approach, especially being a multinational bank, I thought it would of have come sooner. Currently, with the iPhone and iPad all the other smartphone devices/technology available, if a company does not want to be left behind they must get on board by utilizing as much technological resources to their advantage.
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, I have more photos of myself on my phone than I do on any social media site. So I’d say it’s more for myself,” says Jennifer Hebert while scrolling through her photos. With features constantly added to instagram and on your smartphone, not only do selfie masters take photos, but they also edit them with filters and cropping. “I mostly take selfies because I like to mess around with editing,” says Jennifer. Dove’s Redefine Beauty campaign changed the way young girls see beauty and selfies. Since smartphones have made it, in a way, “stupid simple” to fix a blemish or change your skin tone, it’s no surprise people still struggle with self-image more than ever. “I’m not going to lie I edit
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and Android. The question is, at their current stance can they survive?
Synopsis of the Situation
Dr. Ken Kwong-Kay Wong (2011, Pg. 1) states “On February 11, 2011, Stephen Elop, the new CEO who had been at the helm of Nokia for only five months, announced a new mobile strategy to adopt Microsoft’s new but unproven Windows Phone as its primary smartphone operating system”. The market didn’t care for this too much. This was a system that had not been proven to be worthy yet. The share price for stock took a 14 cents per share dive.
Although, Nokia was doing good, this market was getting smaller. There were some company issues as stated by Dr. Ken Kwong-Kay Wong (2011
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by an American patent-company, NTP Inc. of Virginia” (CBC News, 2008). The issue was eventually resolved with RIM paying out a settlement of $23.1 million to the U.S. based company.
Over the past 10 years, RIM has sold well over 65 million phones and increased its stock market capitalization to $96 billion from $42 billion. According to Forbes, RIM ranked no. 1 on Fortune 2009 list of Fastest-Growing Companies. It has easily taken over Nortel as the flagship technology company in Canada. (Hempel, J.., 2009). Moving to the present, RIM is still very much a successful company and certainly a major player in the smartphone sector of the wireless market. With over 12,000 employees, RIM is
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to match the overwhelming demand.
* Marketing its newest products
. Long-term objectives of Apple Inc. are:
* Catching up to monopolistic Microsoft in PC business.
* Expanding research and development for consumer electronics.
* Maintaining its leading position in smartphone and music player business.
Apple’s iPhone 5
Strengths Unique features of product
High performance of R&D
high technological software
Weakness Position of moisture sensors on the iPhone hence it easily exposed to moisture.
High price than other competitors
* short life cycle
Opportunity Increased taste of customers requiring customized products.
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(Statista, 2016). Nowadays, 54M of Americans have this kind of membership, which represents 22% of the adult population (National Kids Count, 2015)
In 2013, 46% of the American population owned a smartphone and 84% of American adults are using the Internet (Statista, 2016) (Perrin, 2015).
These numbers indicate that the majority of the population is used to the usage of technological devices and that the integration of technology is socially accepted, since it has been growing non-stop for the last 10 years. Based on this data, there is an opportunity for SodaStream to integrate technology in its products, to ease the day-to-day life of its customers.
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textbook reveals some interesting points about cloud computing and the future. We are already actually using some cloud computing daily especially if you have a Gmail account from Google. My email is stored in the Google database, which means I can retrieve it as long as I have a connection to the internet and browser. This goes back to the discussion on programs and databases. My daughter is to already experiencing the use of the cloud through an App on her smartphone called Kik. This app lets you text in a group and she uses it when she has a group project due so that she and her group can discuss the project at the same time. I think the thought of having operating systems online is a great
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marketing: In present there are specially four major areas in mobile gaming, 3D games, multi-player games interactive real-time and social networking games. Brand promotional message can be given trough it.
App-based marketing: According to Gadzoog Magazine, issued 13 July 2013 "Mobile Marketing Tips for Good Branding", with the increasingly widespread use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. This allows for direct engagement, payment, and targeted advertising.
Picture-to-screen: Picture to screen will allow the customers to take pictures with their phones. The pictures are
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now adopting similar ways to sell their devices online.
Motorola, which launched its ‘Moto G’ smartphone in India through Flipkart in February, was among the first players in the world’s second most populous market to exclusively adopt the online route to sell its devices.
The advantage that Motorola gained is tapping a market which is in a way not accessible by the traditional brick and mortar stores. Almost 1billion population is actively using flipkart out of which 34% is actively involved in regular shopping. This gives Motorola an option to enter into a market segment not explored previously and also covering the market segment which was previously in accessible.
Value for money
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using a land phone or a cell phone for communication with important clients. In some cases, workers use texting on cell phones to communicate with fellow employees. The one similarity between all these workers is that they are all probably communicating on a device or on a network that belongs to the company that they work for.
Workers are also likely to use work equipment, a computer or a company cell phone, to make personal calls. This makes sense, given the long hours that people often spend at work and the ease of using work machines to communicate. A recent article in The Economist, “Slaves to the Smartphone”, states “Employees find it ever harder to distinguish between ‘on-time’ and
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in 2012 from licensing fees charged to businesses that wished to
install Google’s search appliance on company
intranets. In addition, a variety of new ventures
contributed to the company’s consolidated
revenues. The most notable of which was the
company’s recently acquired Motorola Mobility division that contributed revenues of $4.1
billion in 2012. New ventures such as the acquisition of Motorola’s smartphone operations
were becoming a growing priority with Google
management since the company dominated the
market for search-based ads and sought additional opportunities to sustain its extraordinary
growth in revenues, earnings, and net cash provided by operations.
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features like daily polls, celebrity chats, and forums.
* Compareindia.com provides customers free information on the product they would like to buy. The site contains 37 product categories: Audio systems, televisions, washing machines, microwave ovens, refrigerators, fax machines, photocopiers, and printers, amongst others.
* tech2.in.com Provides the news of latest happenings in the technology world. It also contains reviews of the technology products; from tablets, to smartphone, to laptops.
* homeshop18.com is a nationally televised home shopping service, which uses interactive electronic media, primarily through cable TV and internet to sell credible brands.It acquired online
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year of college
Senior year of college
Senior year of college
4. Age group:
5. What year of college are you in?
6. How many years have you used a smart phone?
7. Do you have a good understanding at first glance how to use a new app
I believe so.
Strategy: I am now going to ask you a few questions about your iPhone applications.
1. Do you use any apps?
2. how many apps do you currently have on your smartphone?
3. Do you use them for school ex blackboard app?
I do have the blackboard app
No I don’t
No I don’t
4. Do you use them
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the progress of these operations; including fuel loads, routing around traffic and fuel wastage as a result, breakdowns, direct driver/ assistant communications and a host of other items. The customers would benefit from being better informed about the progress of the delivery or pickup, by internet based applications sending emails, text messages or voice message calls. Utilizing a Smartphone app could allow the customers access to these features and more.
f. Other examples of businesses that could utilize better IS technologies:
i. Personal Protection Companies (Pinkerton, 2014)
ii. Fast food deliveries . Dominoes has an excellent app, and offers a Tracker on
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devices. Android’s presence in more than four thousand unique devices with Samsung, Sony, HTC and Motorola as it leading device vendors and its dominance in the smartphone category leaves no surprises of it successes in the computer market. Methodically and silently, open-source Linux-based, Android, has become the world’s personal operating system of choice, leaving the once leader, Microsoft in the dust (Vaughn-Nichols, 2012).
Hayward, D. (2012, November). The history of Linux: how time has shaped the penguin. Retrieved from http://www.techradar.com/us/news/software/operating-systems/the-history-of-linux-how-time-has-shaped-the-penguin-1113914
Vaughn-Nichols, S. (2012
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Growth of tablet and Smartphone markets | 0.09 | 5 | 0.45 | The company is well positioned and a market leader in the adoption of these new technologies. |
iTV launch | 0.08 | 3 | 0.24 | This new service is picking up gradually but is not a main focus item for Apple’s management now. |
Emergence of the new provider of application processors | 0.11 | 4 | 0.44 | This will impact the pricing of products as it means Apple can get optional suppliers for the processors currently supplied by Samsung. |
Obtaining patents through acquisitions | 0.06 | 1 | 0.06 | Apple is a research and development focused company and thus does not rely so much on acquisitions to acquire patents
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trusted brand that produces smartphones with excellent standards of quality. In the pre-smartphone era (considered by many to have ended with the arrival of iPhone in 2007), Nokia maintained quality in their products despite lower price points than competitors. This proved to be an investment in their brand, keeping consumers’ minds at ease and reassuring them of continued quality.
3. Are you familiar with any products that compete on the basis of simplicity, rather than how fully featured they are? Is this a case of least-cost positioning versus market differentiation?
In many consumers’ minds in 2015, entertainment options for watching movies or television shows begin and end with
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as a way to bolster and
accelerate their innovation capabilities of their startups in hopes of “growth hacking”. Despite all
this, innovation is a tricky thing to bring into a business or startup. In trying to figure out where
innovation starts, my research has narrowed it into 3 fundamental components, Technology,
Creativity and Diversity which I will elaborate below.
The modern world is technology driven, and business is no exception. Finding new ways
of integrating technology into our daily lives is at the core of many businesses today. Where it’s
through the computer and smartphone revolution or internet of things, technology has changed
the world and is here to