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Western culture has achieved some benefits in today’s world. History’s most influential civilization, The Middle Ages took shape, leaving behind a cultural legacy that survived in today’s Western civilization. In some ways Western Civilization has benefited from the world through technology, increasing the middle class, and developing moral value by helping the less fortunate. It is important to measure the past by examining the education system, and the financial progress of the less fortunate. Financial stability is important in Western cultures today for happiness but money is not the only stimulus for happiness. Happiness can only be measure by an individual’s
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of the bicycle. The bicycle portrays how the revolutionaries are interdependent upon each other, and all of them have to work together to acquire their freedom from the Shah. Satrapi also uses symbols to illustrate the culture clash between Marji’s household and the outside world, but symbols can be little things such as facial expression. Marji is more involved in the western culture, which is revealed by the clothes that Marji desires to wear. The fundamentalist wears a veil that covers her whole body, but Marji likes to wear denim and let her hair be shown. Although Marji’s parents do not mind her style, society scrutinizes her in a negative way. I also did not know that the title of the
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these that you may stumble upon within a working environment include:
1. Eastern Culture
Eastern culture is heavily influenced by religion. It generally refers to the beliefs, values and behaviours that originate from the Far East of Asia which include countries such as China, Japan, Vietnam and the likes.
2. Western Culture
Just as in the Eastern Culture, this is also greatly influenced by religion. Western Culture is arguably the most popular culture in the world today with its effect spread far and wide across the globe. From its work ethics, education systems to even religious ideologies. The term ‘Western Culture’ is nowadays used to refer to the European countries as well as
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February 3, 2011
Greek influence on the Western world
It is always important to look to the past in order to move toward the future. This was done in
the formation of Western Society, and more specifically the formation of American society. The Greek
culture defiantly served as a huge frame of reference for many aspects of Western life today.
Including our government, architecture, math and the arts. Ancient Greek culture served as a very
broad base for which our society was built upon.
To start off with Ancient Greece had many developments in political science. During the age of
Pericles, the ideal form of government was
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philosophy, the stores in Western Washington are run largely autonomously. The current head of the Western Washington division advocates a philosophy of individual autonomy and empowerment. Generally this division has been viewed as highly committed to the core corporate culture, although this passion for the mission has sometimes meant paying less attention to careful management of financial concerns. Because of its size and the large amounts of financial resources available, leadership of this division has been one of the most powerful positions within the organization.
Western Washington uses a variety of recruiting methods. The primary methods of recruiting are referrals from current employees. In the Seattle area, the division also makes heavy use of job services. Over time traditional media methods of recruiting have been reduced, but are still used occasionally. Finally, to fill in those positions that are not met with the other three methods, the kiosk method is used.
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conflicts (Yoder, 2011). The women who are employed at Tokyo Electron worry that their jobs might be eliminated if the U.S. style personnel system is introduced (Kimura and Sagami, 2014).
Apart from this, companies in U.S. are based on western cultural values, while Japanese companies are based on non-western cultural values, therefore, if a merger occurs between two companies from these countries, it can create difficulties in the management of human resource. For example, U.S. people speak directly and clearly about different issues and handle them personally, but, Japanese usually believe to clarify related to various issues indirectly and in group, which can create cross culture
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This file includes ART 101 Week 1 Quiz
Anthropology - General Anthropology
Week 1 Complete
Acculturation. The textbook discusses the process of acculturation. After viewing the film, Indian School: Stories of Survival, answer the following questions:
What is the definition of acculturation?
What happened to the Native American children in the film?
Why did the American government decide to acculturate them into Western culture?
How did this affect them long term?
Is acculturating others into another culture ever justified?
Cultural Relativism. Cultural relativism asserts that every culture has its own set of customs and beliefs, and that culture
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Subject: Matsushita and Japan’s Changing Culture
Question #1: What were the triggers of cultural change in Japan during the 1990s? How is the cultural change starting to affect traditional values in japan?
Answer: Some triggers that started the cultural change in japan were; the spread of Western ideas making their ways felt, possibilities in the areas with the Western ideas seemed greater, and the Japanese economy prolonged economic slump. The change is affecting cultural whereas workers are not willing to be “salary-men” anymore and no longer want to be with one company for the entirety of their working career.
Question #2: How might Japan’s changing culture influence the way
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). Nationalism posed to be inclusive when in fact the hidden agenda was to be exclusive and simultaneously surreptitiously subordinated the non-nationals. White privilege is rendered invisible through systems of belief, values, culture, and ideology that rationalizes and justifies ongoing oppression, inequality, and degradation of people of color.
There is an imperative need to stop the privileged from producing, distributing, and claiming knowledge through the masterful tools of Western and Eurocentric influences by creating new spaces of knowledge through the voices in the margins. Like the biases that Franz Boas internalized on his anthropological exploration about the Eskimos he still saw himself
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Why Chinese Mothers Are Superior
There are a lot of different ways to raise your child and a lot of different views on which way is right and which way is wrong. Every parent wants to believe that their way of upbringing their child is the right way. That is no different from Amy Chua. In her article “Why Chinese Mothers Are Superior”, she compares the way Chinese children and Western children are raised. From Amy Chua’s point of view Western parents are just not strict enough “All the same, even when Western parents think they’re strict, they usually don’t come close to being Chinese mothers.”. She believes in the Chinese parenting way
Amy Chua is a professor at Yale Law School in
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microscopy and immunoprecipitaion I hope to prove that QDs are able to attach with actin.
I plan to culture three types of cells, 293, HepG2, Hela. A viability test will be done to establish a concentration for further experiment that does not exert harm on cell growth and survival of all three types of cells. I will also be looking
The nuclei will be stained with 4',6-diamidino-2-phenylindole (DAPI, blue) and the cytoskeleton with FITC-conjugated phalloidin (green). The fluorescence for nuclei, cytoskeleton and QDs will be assessed through confocal laser scanning microscopy. All three types of cells will be examined by confocal microscopy. Through
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culture and the English way of life, instead of holding onto Pakistani beliefs and culture. Parvez likes English culture and wants the rest of the family to adopt a Western lifestyle also.
It seems like Parvez totally opposes his background and the Muslim faith the muslim way of life does not seem to interest him or impact his life in any shape or fashion.
Ali was a straight A student and excelled in sports.efore his interest shifted completely to religion. Because of his disgust for the Western way of living, Ali has completely ended all of his relationships with his English friends, his English girlfriend, and he’s even given up playing all sports. He has also got rid of Western
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Read and Response Paper
The term “medical pluralism” throughout the select articles read, is explained as the employment of different medical practices that vary from Western medicine to spiritual. Encompassing conventional, complementary, and alternative medicine. The articles illuminates to the differences and disparities between medical systems in countries in different places of the world, and the relationship medical pluralism plays in context to culture. Biomedical medicine is widely accepted in North America, but a look into the medical pluralism east of Australia and find Tonga. An island in the south Pacific Ocean which has a different
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development of any society. (From Star Trek Encyclopedia)
• Cultural vs. Ethical
• Cultural relativism is a descriptive theory
– Tells how customs differ from culture to culture.
• Ethical relativism is a normative theory
– Which states there are no universal ethical codes; that each culture’s code is right and valid for that culture.
• Ruth Benedict (1887-1948)
• Student of anthropologist Franz Boas
• Shared his viewpoint that cultures around the world should not be judged by the standards of Western civilization and that moral standards are NOT universal.
• In 1934 she wrote “Anthropology and the Abnormal” which claims that “modern civilization becomes not a necessary
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culture. With televisions becoming more easily to get and more children watching there is a threat to their culture. Western shows on the television is one of the biggest threats to the India culture, because in India “Western culture means dating and premarital sex” (Media cultures pg 130 ¶2), which is ‘alien in the India culture’. Television is also looked at showing disrespect to the elder.
When it comes to discrimination in India, there are many different factors that we need to look at, racial and ethnic discrimination, both of which are judge by what religion a person is, what language a person speaks, how the person dress, and what culture background the person comes from. Job denial is
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quarter in China (American Psychology Assoc., 2013) this is an example of how social media works in other markets. Marketing is moving towards social media as a common way to advertise products and services. Using social media brings Western markets into China and India. More and more of the youth are earning their own money in order to make purchases of their choice, this also is a reason why it is necessary for marketers to use social media as a form of marketing.
Micro and Macro Marketing
Micro- environment relates to pressure brought on by competitors, stakeholders, customers and the public on a local level, while macro- environment relates to pressure brought on by culture, political and
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Strangers in strange lands Hypermarkets and Chinese consumer culture Misalignment
Strangers in strange lands Hypermarkets and Chinese consumer culture Misalignment
The article “Strangers in strange lands Hypermarkets and Chinese consumer culture
Misalignment” written by Warden, Stanworth, Chen and Huang argues that western retailers have failed in the East Asian markets. For example; six international retailers quitted in Taiwan during the period of six years of the study conducted. Similarly, Wal-Mart gave up in Korea, Tesco and Carrefour as well. The international companies in a Chinese cultural setting are unable to understand the core values of that region. The
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story of the British colonization of Africa from the perspective of the colonized, which ultimately shows their complexities and similarities to Western culture, Achebe eliminates the “single story” of the African people in Things Fall Apart.
Religion embodies one of the many complexities of the human race. Societies of all kinds, including the Ibo society, use religion to help guide them through hardships and provide morals and ethics. Achebe wants to show to Western readers that the Ibo religion is not any less enlightened than their Christian beliefs by showing the similarities to Christian religion, therefore refuting the “single story” of the African people. Similarly to how Christians
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Hausa culture. They are taught from young to place the loyalty to their families and religion above everything and everyone else. Islam is regarded as an inseparable part of Hausa ethnicity and t is ingrained in their culture. They indulge so much into farming and herding hence very few of them consider western education. The Igbos are the most industrious. They are into buying and selling of goods. 50 percent of them consider education and 99 percent of them are Christians.
Having reviewed the key cultural tradition of the three ethnic groups, the differences in cultural values and associated consumer behaviors exhibited by the ethnic groups will be analyzed using Hofstede’s (1980
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MTVI’S history in terms of potential audience at launch
Also provided users with an online community
60% intentational music, 40% Arabic Music
5. RATIONALE BEHIND THE VENTURE
Opportunity to cater to a 190 million audience
Watch MTV on mobile, broadband, and television.
The existence of various communication media with mass reach was expected to act as a catalyst in augmenting the channel’s penetration rate in the Arabic region.
KEY CHALLENGES AND SUCCESS STRATEGY
Airing sexually explicit progrmmes. (open western culture) contrary to the socuall conservative culture of the Middle East.
Too much localization could dilute its brand
Strong Anti-American sentiments prevalent among a
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Business Customs in Turkey
The modern business world relies on effective communication between people from many different countries and cultures, meaning that successful businesspeople must be able to communicate with other people whose cultures and business customs may be different than their own. Turkey is a nation that has very different business customs when compared to the United States, although they do have some similarities that indicate they come from the same type of Western business tradition. Many of the customs in Turkey are derived from the type of business culture that the country has, which have differences from the United States in terms of hierarchy and individualism
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The first World Culture Report (1998) described culture as “both the context for development as well as the missing factor in policies for development”. It also questioned many of the cultural assumptions in the development models being used to guide economic, social, political and conservation policies worldwide .
It asked the question, “Can we say that the range of development models has progressively narrowed over time?”, and concluded that:
* Western cultures have customarily been employed as the basis of thinking about development: “Western culture has held an iron grip on development thinking and practice”.
* This model equates development with modernisation
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despite huge injections of western aid. Some modernization theorists see this persistent poverty as indicator that cultural factors are more important than economical factors. It’s argued that such countries have access to the technology and capital needed to modernize but haven’t taken advantage because of fundamental flaws in their culture. Talcott Parsons argued that these societies are often dominated by traditional values that act as obstacles to development. People are committed to customs, rituals and practices based on past experience and as a result are often very fatalistic with regards to their future. Parsons was particularly critical of the extended kinship systems found in many of
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saying ‘They are bloodlust’, ‘you can’t educate or culture them… it’s primeval, it’s ancient, it’s inbred psychology that you cannot change’. These statements represent a Western arrogance and demonstrate shocking generalisations that can be attributed to colonial legacies and contribute negatively to how the ‘real Africa’ is represented-stereotyping from a colonial perspective characterised by violence, inferiority and difference that cannot be changed.
The way the ‘real Africa’ is presumed to be in Wainaina’s piece relates to colonial legacies and Western habits of representing themselves as the saviours of African subjects suggesting Africa is largely presumed to be filthy and miserable
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Table of Contents
Introduction The origin and development of teaTea cultureThe spread of teaConclusion ReferenceAppendix | 2245678 |
China has a history of tea culture for thousands of years, it could be called the hometown of tea. Now after a long history, tea has been prevalent in more than 50 countries around the world, tea has been become one of the three major non-alcoholic drinks. As a worldwide beverage, tea is becoming more and more get the welcome and attention of people. In recent years, people's preference to tea, resulting in tea consumption is constantly growing around the world. Many rumors said that tea was first discovered by the Chinese, it has been
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Dr. Christopher J Mitchell
Analysis of Cultural Denotation and Humanity in Ang Lee’s Films
Ang Lee’s film works, not only in the business, but in artistic level won the world audience recognition. He grew up in a traditional Chinese family and study in the United States. The differences between eastern and western culture took a sharp collision in his heart, and it revealed without hiding in his movie and finally become his own unique aesthetic features. This article try to read Lee’s creative thought and artistic style through analysis and research of Lee’s special culture background master’s creative ideas, and learn more
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that relate to Christianity, gospel African traditional religion, western culture and many more just to ensure that people understand where he is coming from. The following four themes are well articulated in his work:
Conversion and cultural discontinuity;
Early Christian congregation was greatly affected in their bid to identify with the missionaries. They were forced to denounce their own culture and even view it as backward and inferior. The conversation seemed like a radical departure from traditional African religion and the traditional culture. African Christians on realized later on that they were already disconnected from their past and had denied their own history and continuity of
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look at regions, and the three most significant regions, called the Triad, is North America, Western Europe, and East Asia. These three are engines to global economic growth.
10. The focus of the course is on East Asia, which has transformed itself after the Second World War economically and is on track to be the largest engine of the global economy in the near future.
11. East Asia consists of North East Asia (chopstick culture from Japan down to Taiwan), and South East Asia (basically the ASEAN countries).
12. ASEAN comprises of a market of about 600 million people.
13. The world economy is growing rapidly especially with the end of the Second World War in 1945 due to international
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group to the other only if they would recognize their professional responsibility and have a good understanding of Western health care delivery and the culture of the clients with whom they are working. It is important for the CH nurse to understand cultural diversity (race or ethnic) of the community. Race or ethnic origin has a limited effect on the health care status of individuals. There are diseases with a direct genetics link to race or ethnicity. (E.g. sickle cell anemia for African Americans or Tay Sachs disease for the Jewish. Beyond such clear links, the heath care status of most individuals is influence by a much broader spectrum of factors such as life styles, behaviors, social
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, expanded upon under Catherine the Great, and materialized during Alexander II’s wearing of the crown.
First notion to mimic western cultures first came to pass during Peter the Great reign. Already established as a great land empire, Peter I did not changed ruling policies of past emperors. He did add changes in economy and culture by benchmarking western innovations. Peter’s first major change was in his military structure. Peter recruited bureaucrats from outside of the aristocracy. This led to the creation of his secret police force which kept the aristocracy in check.
Peter the Great also created the Imperial navy; the council of nobles was disbanded and replaced by provincial
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Athena for her help in defeating the Persians. Lord Elgin removed the relics from the temple as a way of preserving them. After all they have been described as being among the greatest of all Greek art. After the battle between the Turks and the Venetians the inside of the Parthenon had been blown out and “the residents helped themselves to the ancient marble and used it for private building material” (Babcock, p82). It is clear that if the sculptures had not been removed to Brittan they probably would have perished by now through natural elements or vandalism. The artifacts helps to culturally link Greece with other great civilizations as wells display the contributions that ancient Greece has made in helping in the development of other cultural achievements in Rome, Europe and Asia, and other parts of the world.
Babcock, M. A. (2012, p.82). The Story of Western Culture (2nd ed.). HPS Publishing.
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In Western culture the Greeks and Romans are citizens of the two most celebrated ancient cultures. “Classical art” was referred to the art of ancient Greek and Roman sculpture which the three primary areas of classical art are painting, architecture, and sculpture. The differences between Greek and Rome art are both interesting and significant for identification. Historically, the Greeks were the primary influences of the Romans in terms of artwork. The most obvious difference between Greek and Roman architecture is the material used. The Greeks used marble and the Romans used concrete. Greek sculptures are associated with white marble, Greek sculpture in the early classical
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Researching and Overcoming Cultural Barriers in a Global Market
American Inter-Continental University
May 29, 2011
This paper is in fact a research project commissioned by the CEO of a major manufacturer of polymers in the United States. The company plans to sell to Asian and European markets as well as open up plants in Asia. The president and CEO of the company has asked that research be conducted as to how to best prepare personnel to the exposure of different cultures and how to conduct business with people of different culture. The CEO, Maverick, is concerned because many companies in the past have failed to successfully expand
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the approach to organizational change that the ROWE program illustrated. This case had sources of stress and this paper discussed the sources that were apparent in the case. Changes occurred and this paper discussed whether the organizational culture helped with the change.
Robbins, S. P. (2011). Organizational Behavior (8th ed.). Mason, OH: South-Western, Cengage Learning.
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skills as the one in charge.
In addition, in almost all western corporations the manger has the final say in assigning a project or the direction it is headed, and Tang as an Intel employee needs to follow the same culture. However, this does not mean that Tang should not consult with Li in his decision making process. In the western business culture, decision making is a two-way feedback process, where ideas are exchanged and a final decision is made by the manager, who is usually more experienced. In this case, Tang has great deal of experience about the industry and cultures, both eastern and western.
The first issue is that Tang made his decision without consulting with Li who is a
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* A Passage from India: Cholera
* Infection of the small intestine that causes a large amount of watery diarrhea
* Related to bile
* Learned Questions
* Nature of the microbe causing cholera
* Identifying the name of the causative agent
* Origin of the disease
* History of discovery of the agent
* Pandemics of the disease
* Impact f the disease on society
* Origin and Spread
* Endemic to the Indian subcontinent, with the Ganges River likely serving as a containment reservoir
* Disease spread by trade routes (land and sea) to Russia, then to Western Europe, and from
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British type of multicultural society
In less than three decades «multiculturalism» has become a world immediately recognized by policy makers, social commentators, academics and the general public in Western industrial countries, if not elsewhere. Britain is not an exception. In this case it is necessary to discuss pluses and minuses of multicultural society. The UK has welcomed newcomers for centuries. It is a mixture of diverse ethnic groups, each with their own distinct culture and sometimes their own language or religion. In my point of view, there are more negative sides of multiculturalism in the UK than benefits.
One argument in support of my opinion is the fact that
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wanted to preserve my first language of Punjabi. My experiences started at the age of 4 when I had to learn two languages. At the age of 7, everything about me had the western culture accept my color but that’s when my parents decided to send me to India to study.
My new experience began again, first day at school and the teacher told me to read something from a book. As I began to read, every student looked at me and started to laugh because the way I was reading was different. I had a western English accent and to them I was wrong. While studying in India at the time my new classmates used to ask me, “Where are you from?” and I would respond saying that “I am from here,” they used to
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default swaps expired and AIG pocketed the premiums. People were buying homes with zero money down. When the housing bubble burst and people started defaulting on their loans, AIG then had to buy a ton of bad mortgage backed securities that nobody else could afford to take on. Since AIG was the largest insurance company in the United States at that time, they simply could not afford to fail because this would create a domino effect on the entire U.S. financial system, so the United States government was forced to bail them out to keep the U.S. and the international financial system on its rails.
AIG’s corporate culture played a large role in its downfall. For 38 years, Maurice Greenberg was
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emphasis outweighs the importance of job performance and productivity. On the one hand, there are a number of concerns for Indonesian managers working with their Western counterparts. For example, they believe Westerners should make an effort to adjust to the culture, taboos, and language of their Indonesian colleagues. Foreign managers should avoid bad language that might set a bad example for the workers. They should give instructions slowly and clearly in Standard English and should ask for a paraphrase to ensure understanding. They should be willing to consider individual cases and cultural needs (e.g., prayer times or other religious obligations, time off for cemetery visits before Ramadan
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the dynamics of Western and non-Western contact, there is a need to break such convention which undeniably favours the West. Perhaps, this is the reason why Achebe had written Things Fall Apart in such a way that it provides readers the African point of view of culture, identity and colonization thereby eradicating the dominant and unwarranted perception that the peoples of Africa are mere savages that have no customs, beliefs and traditions. Indeed, by providing a somewhat balanced approach in portraying the dynamic societal changes experienced by the Ibo people due to the conflict between their traditional culture and the foreign culture brought by their English colonizers primarily
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Final Research Paper
ANT 101: Introduction to Cultural Anthropology
Final Research Paper
Different societies exist throughout the world and within these societies each society develops culture that works best for them. Within these cultures they pass all their acquired knowledge and traditions down from generation to generation. Nevertheless, each culture has their own way of life, own marriage beliefs, their own values and feelings on life and religious beliefs. Cultures tend to have their own way to run their government, and ways to keep their economy up to their standards. Most importantly in cultural anthropology it is imperative to value culture relativism. This is
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for individualism rather than collectivism, a therapist could still put a model together to cater for Lois and her family. Non-Western cultures are known for family and togetherness (p.452). Because Lois is from Hispanic background it does not necessarily mean she and her husband share the same ethnicity. It might require the therapist to consider accommodating certain cultural norms and differences. There is also a probability that Lois may be several generations a North American resident living in a white society which could mean a therapist has to understand if she holds deep values of her cultural beliefs. It is common for children of ethnic-minority to adapt to Western concept of
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separation between family and work life. Unlike in western countries, Middle Eastern culture does not include their families in work activities. Additionally, wives and daughters will most likely not be introduced to guest visiting their home. Friendship is based more on conversations with their counterparts that do no revolve around family life.
The communication style in Saudi Arabia is often indirect and high in context, which means that communication involves much more than just a verbal exchange. In Middle Eastern culture, facial expression, tone of voice, and body language often convey a message more accurately than the spoken words. The style and tone of communication vary
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. Note that these sorts of concepts are culture-specific. The ones in
modern Western culture are different than in Western culture throughout history
and from other parts of the world now and in other times. Some common
expectations now: Masculine: blue, military, enjoying violent entertainment,
athleticism, not caring too much about physical appearance, short hair. Feminine:
pink, chastity, dolls, always looking fashionable, wearing makeup, long hair,
being soft-spoken and sentimental, cooking, cleaning, wearing skirts/dresses.
Yes, they're stereotypical. That's the point. It also goes without saying that
women are expected not to have masculine characteristics and vice versa
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. Maintaining a business relationship grounded in trust is imperative for conducting business in the Republic of Turkey. The importance of trust also holds true for employees. “For Turkish managers, it is important that subordinates should be loyal and comply with their directions” (Eroglu & Piçak, 2011).
Business and Good Timing
Short-time orientation. Hofstede’s model of time orientation also applies to the culture of Turkey. “Turkish entrepreneurs could be characterized as short-time oriented entrepreneurs. They simply lack the strategic orientation and long-term vision, possibly because of having relatively less entrepreneurship education compared to Western entrepreneurs
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Cultural dissonance is an uncomfortable sense of discord, disharmony, confusion or conflict experienced by people in the midst of change in their cultural environment. When I migrated to Australia a few years back, it was the first time I had travelled to a Western country. I went shopping to a supermarket and asked the Sales Assistant for a specific ingredient which we use for cooking. He could not understand my English accent and called the manager for help. When the manager came to help us, I explained the ingredient which I wanted and was trying to explain her use of the ingredient. The manager could not understand what I was explaining and midway she told me that first I should go and
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GMK 1000: Elementary Modern Greek
Professor Themis Aravossitas
Wednesday, April 15th 2015
What is Greece?: Significance of Music within the Ancient Greek Culture
What is Greece? This questions can be answered in a variety of areas. The history of music in Greece plays a significant role in the history of the country. Because music played a integral role in the daily lives of the Ancient Greek citizens, it is evident that music has played a role in shaping the culture into what it is today. We live in a society where we are completely devoted and immersed in music. Whether it be a simple tune we hear on a radio or the
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Best Buy. With the ROWE program Best Buy improved the work environment, productivity, and more importantly balanced the employees’ personal and work experience.
Hellriegel & Slocum, Jr., D, J.W, Jr. (2010). Organization behavior, 13th edition South-Western Centrage Learning
Marquez, J. (2008). Changing a company's culture, not just its schedules, pays off. Workforce Management, 21. Retrieved from EBSCOhost.
Gresham, L. (2007). A new dawn. Employee Benefit News Canada, 4(2), 28-29. Retrieved from EBSCOhost.
SMARTHINKING's E-structor Response Form
(Your marked-up essay is below this form.)
HOW THIS WORKS: Your e-structor has written overview comments
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Manish Arora) created outfits for the Be range. Priced between Rs 800 and Rs 7000, Be offered ethnic and fusion wear as well as Western wear. Taking the cue frciln Scullers Woman and Be, Madura decided to enter this segment. The decision was also inSPired by the company's discovery that women purchased Allen Solly men's trousers in 26 and 28-inch waist sizes. ~ Madura employed leading market research agency Indian Market Research BUreau (IMRB) to conduct a market study on the Indian work culture and the requirements of women regarding Western readymades, The study revealed 'that while Indian women loved ethnic clothes, they were not comfortable ill them while working. Factors such as increased